Visual search will become more popular
AI and Google Lens seem to retake the stage in 2023. Google seems to have trained its image API better to incorporate it into its algorithm successfully and finally release the multimodal search.
If you used Google Lens some time ago, you would definitely see that it has become much better nowadays. And there’s still room for improvement. Probably, 2023 will become the year when we’ll finally see the MUM functionality the way it was actually promised.
The issue here is that Google has to clearly “see” the details on the images (and maybe videos soon) to properly understand what objects an image features and look for similar images on the web. For this very reason, website visuals have to be high quality. But high quality also means bigger sizes.
So here comes the problem. Heavy visuals slow pages down and may cost you rankings. This may happen because heavy visual aids negatively affect Core Web Vitals (CWVs) and PageSpeed metrics, eventually spoiling the user experience.
Can we expect that Google will somehow become less demanding for CWV and shift benchmarks? This is the question that doesn’t have an answer yet.
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