2019年2月24日星期日

Best iOS 12 – iOS 12.1.2 Jailbreak Tweaks 2019



With the first public Unc0ver jailbreak for iOS 12 – iOS 12.1.2 now out, everyone is rushing to jailbreak their iPhone. But that’s just one part of the equation. Once you are done jailbreaking your iPhone, you need to complement it with equally powerful tweaks. So, we take a look at the top 25 jailbreak tweaks that are currently available for iOS 12 – iOS 12.1.2.

Since it has just been over 24 hours since the first iOS 12 jailbreak was released, many tweaks are still not compatible with the OS. Developers are working behind the scenes though and it is only a matter of time before more jailbreak tweaks are updated to be compatible with iOS 12 – iOS 12.1.2.
Best iOS 12 – iOS 12.1.2 Jailbreak Tweaks
#1. iCleanerPro

iCleaner Pro is like the CleanMyMac for the iPhone, iPad and iPod touch. It removes unnecessary files like unused languages, keyboards, voice control languages etc. and lots more to free up precious storage space on your iOS device. It can come very handy if you’ve very less storage space on your device.
#2 Barmoji

Make use of the area below the keyboard on your iPhone X to show emojis.
#3 HideBarX

Use this tweak to get rid of the home bar at the bottom of your iPhone X
#4 Semperon

Enables an Always-On Display mode on the iPhone X that shows the time, date, and unread notifications. Has a slight impact on battery life.
#5 AppAdmin

Use this tweak to downgrade to an older version of an app from the App Store.
#6 CCLinker

Use this tweak to jump straight to relevant Wi-Fi or Bluetooth settings when you long press the buttons in the Control Center.
#7 Safari Plus

Adds plenty of useful features to Safari including the ability to directly download videos in the camera roll.
#8 SilentScreenshot

Disables the screenshot tone.
#9 AppHide

Use this tweak to hide some of the installed apps on your iPhone.
#10 Instagram++

Take your Instagram game to the next level with this tweak. It adds plenty of new and useful features to the Instagram app.
#11 Eclipse X

A paid tweak but it adds a system-wide dark mode to iOS 12 and some popular third-party apps. You can use this tweak in conjunction with Noctis12 which also adds a system-wide dark mode.
#12 Night Maps

Adds a dark mode to Google Maps, Apple Maps, Nokia Maps, and others.
#13 mikoto

Adds plenty of useful device customization related options.
#14 CCModules

Add custom and some useful modules to the Control Centre using this jailbreak tweak.
#15 TSS Saver

Use this tweak to save SHSH blobs right from your phone.
#16 NoBetaAlert

Get rid of the annoying pop-up messages informing you are running a beta iOS build using this tweak. Extremely useful if you are running iOS 12.1.1 beta 3 on your iPhone.
#17 Filza File Manager

A powerful file manager for your iPhone.
#18 ShortLook

Enhances the overall look of notifications.
#19 DarkSounds

Adds a dark mode to the Apple Music app.
#20 Deluminator

Adds a dark mode to all websites you visit. Great for iPhone X owners as dark mode can help save battery life.
#21 AnimationsBeFast

Speeds up system animations thereby making the phone feel snappier and faster.
#22 Cylinder

Cylinder is an amazing jailbreak tweak that animates the Home screen app icons as you navigate from one page to another. It provides dozen of animation effects that bring a fancy look to your Home screen.
#23 Notifica

Lets you customize notifications as per your wish and requirements.
#24 Cercube for YouTube

Offers useful YouTube-related options like the ability to download videos, block ads, play videos in the background, and more.
#25 Floaty Dock

Make the home screen dock on your iPhone resemble that of an iPad. You can also add a fifth icon on the dock using this tweak.





Want to try out even more tweaks? Check out our list of all jailbreak tweaks that are compatible with iOS 12 – iOS 12.1.2 to find more interesting and useful tweaks to play around with.Sponsor ads:

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2019年2月20日星期三

Our Key Findings SEO 2019


Here is a Summary of Our Key Findings:

1. Long-form content gets an average of 77.2% more links than short articles.Therefore, long-form content appears to be ideal for backlink acquisition.

2. When it comes to social shares, longer content outperforms short blog posts. However, we found diminishing returns for articles that exceed 2,000 words.

3. The vast majority of online content gets few social shares and backlinks. In fact, 94% of all blog posts have zero external links.

4. A small percentage of “Power Posts” get a disproportionate amount of social shares. Specifically, Specifically, 1.3% of articles generate 75% of all social shares.

5. We found virtually no correlation between backlinks and social shares. This suggests that there’s little crossover between highly-shareable content and content that people link to.

6. Longer headlines are correlated with more social shares. Headlines that are 14-17 words in length generate 76.7% more social shares than short headlines.

7. Question headlines (titles that end with a “?”) get 23.3% more social shares than headlines that don’t end with a question mark.

8. There’s no “best day” to publish a new piece of content. Social shares are distributed evenly among posts published on different days of the week.

9. Lists posts are heavily shared on social media. In fact, list posts get an average of 218% more shares than “how to” posts and 203% more shares than infographics.

10. Certain content formats appear to work best for acquiring backlinks. We found that “Why Posts”, “What Posts” and infographics received 25.8% more links compared to videos and “How-to” posts.

11. The average blog post gets 9.7x more shares than a post published on a B2B site. However, the distribution of shares and links for B2B and B2C publishers appears to be similar.

We have detailed data and information of our findings below.

How to Transfer MP4 to iPad without iTunes 2019


1. Traditional Way to Transfer MP4 to iPad: with iTunes

For the ones who never tried before may find it difficult to transfer Mp4 to iPad with iTunes. You can follow the steps below to easily make it.

Step 1: Using a USB cable, connect your iPad to your computer and launch iTunes. (Note: If it is the first time you need to log in with your Apple ID.)

Step 2: Click the “File” tab on the upper left corner and select the “Add File to Library” option.

Step 3: Select the folder where you locate MP4 on computer and choose the MP4 files you want to add. Then click on the “Open” button.

Step 4: Click the device icon on iTunes and tap on “Movies” in the library navigation pane. Check “Sync Music” and select the MP4 file you imported.

Step 5: Click “Apply” button to sync the selected MP4 to your iPad.



Note:


When using iTunes sync, the whole movies library on iPad will be replaced with the transferred MP4.


If you have already synced your iPad to another computer, you would see the following info:



iTunes only allows you to sync your iPad with one iTunes library. In other words, you can only add MP4 to iPad from one computer with iTunes. Or your iPad will be erased.
iTunes or iPad Transfer?



Apps & Metrics

iTunes

iMyFone iPad Transfer


No loss of existing data





Two-way transfer

Only from iTunes to iPad




Sync MP4 to iPad from different computers without erasing





MP4 from PC to iPod

You need to add MP4 to iTunes first




Support all video formats

MP4, MOV, and certain AVI extension



2. What to Do If You Can’t Play Videos from iTunes on iPad?

Before you can play videos from iTunes on your iPad, you need to first convert them to a playable format as highlighted below: (with iMyFone iPad Transfer, you don't need this step)


Open iTunes.


If the video are not added to iTunes library yet, please add them to iTunes first. Then select the video that you want to convert from your iTunes movies library.


From the menu bar at the top of the iTunes window or computer screen, choose “File > Convert > Create iPad or Apple TV Version.” (Choose "Create iPod or iPhone Version" if you are using iPod or iPhone.)


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2019年2月19日星期二

Fix iPhone not Receiving or Sending Texts 2019


Tip 1. Force Restart Your iPhone

The first solution you should always think of when your device is experiencing any kind of software issue like this one is a hard reboot. It is easy, non-invasive and will work to sort out just about any issue. Here's how to do it.

For iPhone 6s and earlier:

Press and hold the On/Off button and Home button at the same time for at least 10 seconds, until you see the Apple logo.

For iPhone 7 or iPhone 7 Plus:

Press and hold both the Sleep/Wake and Volume Down buttons for at least 10 seconds, until you see the Apple logo.



When the device reboots, check to see it the problem has been fixed. If not, try our second solution.
Tip 2. Activate iMessage

If you see an alert saying "Waiting for Activation" when you try to send iMessages, toggling iMessage may solve the problem. Here's how to do it.

Step 1: Go to Settings & Messages.

Step 2: toggle off iMessage and then Turn it on again. If that doesn't work, keep reading.


Tip 3. Update Firmware Using iMyFone D-Back iOS Data Recovery

Remember we said that you may be unable to send and receive texts because your device may be having a software issue? Well, if none of the solutions above work, you may need to update your firmware to fix any problem you're having. You can do that quite easily and quickly using iMyFone D-Back iOS System Recovery, a program designed to get your device out of any software problem.

It is very easy to use, all you need to do is download the program from iMyFone official download center, and then connect the device to your computer. Follow the detailed instructions iMyFone provides and hopefully have your device back to normal in a few minutes.

And the program also offers other excellent features to help you manage your data on iOS devices.

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Download iOS 12.2 Beta 3 without developer account 2019


WHAT’S NEW IN IOS 12.2 BETA 3?

The latest update for iOS 12.2, iOS 12.2 Beta 3, weighs around 400MB and has a build number of 16E5201e.

Interestingly, this beta update comes two weeks after the release of Beta 2 of the same version, yet brings no major changes.

The changelog isn’t available as of right now. Most probably, this version will fix bugs present in older betas and improve the stability of the operating system.

Here’s the list of bug fixes and changes in iOS 12.2 Developer Beta 3 –


A cellular issue that prevented the user to purchase a prepaid data plan on cellular data is now fixed.


High/low heart rate notifications and irregular rhythm notifications are now accessed as read-only sample types.


Battery percentage level will no longer be displayed after you remove the device from a charger.


Photos shared using Sharing Suggestions now load correctly.


Siri now works in simulator programs.


Apple News is now available for Canadian users.



As this version is available only for developers, this update will not appear as an OTA download for regular users.

If you aren’t enrolled in the Apple Developer Program, simply click the OTA Profile download button below and get downloading.
IOS 12.2 BETA 3 DOWNLOAD
OTA PROFILE


Download
IPHONE


iPhone SE, iPhone 5s


iPhone 6s, iPhone 6


iPhone 6s Plus, iPhone 6 Plus


iPhone 8, iPhone 7


iPhone 8 Plus, iPhone 7 Plus


iPhone X


iPhone XS


iPhone XS Max


iPhone XR
IPAD


iPad Air, iPad mini 2


iPad mini 4, iPad Air 2, iPad mini 3


iPad (5th generation), iPad (6th generation)


iPad Pro (9.7‑inch)


iPad Pro (12.9‑inch)


iPad Pro (10.5-inch), iPad Pro (12.9-inch) (2nd generation)


iPad Pro (11-inch), iPad Pro (12.9-inch) (3rd generation)
IPOD


iPod touch (6th generation)
SHOULD YOU UPGRADE?

Some users who are still on Beta 2 have reported quite a few crashing and audio stuttering issues in CarPlay. According to Apple’s changelog, this update doesn’t fix any bug related to CarPlay.

So, if you want a fix for these CarPlay bugs, you will have to wait for the next beta.

On the other hand, users who want to move to the latest version for a bug-free experience can update.

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2019年2月18日星期一

2019做好On-page SEO的16个关键点|林子超博客


做好On-page SEO的16个关键点




最近一些朋友问我关于On-Page SEO的问题,当我反问他们,你对站内优化有哪些了解?提到最多的就是关键词浓度和站内链接,但这些远远不够。



本篇为大家整理了On-Page SEO的16个要点,希望对你有帮助。



1. SEO友好的URL



Google Search Console帮助文档中的原话是”Keep a simple URL structure”,我们优化的方向就是保持URL的简短干净。







3-5个词,覆盖页面关键词,就这么简单。

例如,http://www.example.com/i-love-seo/



过于复杂的网址,特别是那些包含多个参数的网址,可能会给谷歌抓取带来麻烦,因为会产生大量不必要的网址,全都指向你网站上相同或相似的内容。Googlebot可能会消耗大量不必要的带宽,也可能无法把你网站上的所有内容完整编入索引。



友情提示,无论做哪个平台的优化,先静下心来把官方文档研究一遍,你自然就入门了,甚至强过很多市面上所谓的“专家”。



2. 标题中关键词




关键词在标题中的位置越靠前,获得的权重越高,排名越靠前。自己随便找些关键词搜索一下就知道。








3. 提高标题的点击率




点击率在当下的Google优化中很重要,因为点击率是衡量排名的一个重要因素。



如何提高点击率呢?



在标题中加入一些自带转化效果的魔法词,比如2019,Best, New等等,更多魔法词出门左拐看这里,7个掏心窝的SEO建议,错过损失至少1000刀



4. Meta描述




Meta就是在搜索结果中标题下面的一串文字。在谷歌中,目前最合适的长度是120-160个字符,50个词左右。








当下的排名算法中,一切Meta描述都是为点击率服务。通过Meta, 访客在搜索页面中就可以了解你的页面内容,而你要做的是在概述内容的同时引起访客的兴趣去点击你的网站。




5. H1标签




H1标签内容会被谷歌默认为文章标题,给予更多的权重。



大多数WordPress主题会把文章标题自动设为H1,但有一些主题会把H1用在文字加粗的功能,要确保每个页面中只有一个H1标签,我们要手动检查一下,Chrome浏览器中打页面,按F12就能看到相应代码。











6. 内容形式丰富




内容是SEO的根本,形式要丰富,视频、图片、动图、文字…我们不是生活在上个世纪,纯文字页面的跳出率一定很高,用不同的内容形式来抓住人们眼球,把他们粘在你的网站里,访客停留的时间越长排名越高,Dwell time了解一下。



图片和视频等不仅可以让网页看起来更加丰富、更有吸引力,还能更清楚、更直观地表述内容,而且还会带来更多的分享和外链,这些都是提高排名的重要因素。



7. H2标签




H2标签是谷歌默认的文章次级标题,蜘蛛会着重抓取分析H2标签中的内容,以便了解你的文章主题内容。



所以,要把关键词放到H2中,一个页面一次就好,太多反而会优化过度。



8. 文章内容的前100词




谷歌蜘蛛每天要抓取分析处理的页面内容无数,让我们换个视角,如果你是“蜘蛛”,你会喜欢什么样的页面呢?



当然是能帮“我”节省带宽和分析时间,提高工作效率的页面。如果在分析完H1 H2和文章最前面的文字就能对内容做出分类判断,那是最好不过了。



在文章的前100词中概括整体内容、布置好关键词,不仅利于谷歌抓取,同时也方便读者阅读、快速了解内容、提升用户体验,一举多得。



9.响应式设计




网站的优化方向是移动端,而且谷歌很青睐响应式网站设计。好处很多,自适应各种尺寸的屏幕,成本低等等,绝大多数WP主题都能实现这个功能。



10. 出站链接




很多人对于链接存在一个误区:希望很多人链接到自己的网站,但不想给出任何链接。这种想法未免狭隘了,要互利共赢。



页面中出站链接到高质量相关网站或者行业顶尖站点,不仅可以方便用户查阅资料,提升用户体验,而且也方便谷歌对你的网站进行归类和正面评价。一篇2000词的文章,有5-8个出站链接是正常的,不要太吝啬,但是也不要过于大方…



11. 站内链接




内链也是站内优化的重要内容,不仅可以提高网站的交互性、曝光更多内容、降低跳出率、增加访客停留时间,而且还可以帮助大家及时解释概念,省去自己搜索的麻烦,提高用户体验。



内链运用最好的是Wikipedia, 随便一个词条解释就有几十条内链,如果你对某个名词不了解,只要点击一下就能看到这个词的详细解释,很方便。








当然我们自己的网站没有必要做那么内链,而且很多网站也没有那么多内容,每篇文章5个内链是比较合适的。当我们发布新内容的时候,加一些以前内容的链接;在自己网站权重较高的页面中链接到新发布的内容,可以很好的传递权重,提高收录效率。



12. 网站速度




一个数据供大家参考,75%的用户无法接受4秒以上的页面加载时间。



使用更快的服务器、压缩图片、使用CDN服务等等,争取自己的网站打开速度在3S以内。



13. 图片优化




网站中的所有图片都要写好Alt Text,而且确保至少有一张图片的Alt Text描述包含内容主关键词。



图片优化,不仅是为了On-Page SEO,还是为谷歌更好的理解图片内容,获得更高的排名。



14. 添加分享




在页面中添加分享按键,一般WP主题会有内容分享功能,如果没有,可使用Easy Social ShareButtons, Monarch, Social Warfare等第三方插件。



社交分享虽然不是影响谷歌排名的直接因素,但可以为你的网站带来更多曝光和关注,这意味着更多的链接机会,而且各社交媒体平台也是重要的流量来源。



15. 内容长度




SEO流传着一句话,Length is strength. 想要自己的文章排到Google首页,2000词左右是一个硬性标准。








16. 内容质量




只追求数量,不重视质量是非常蠢的行为。首先自己要对话题有深入的了解,知道受众的需求和痛点在哪里,他们想看什么,你就写什么。用你的文字去满足受众的需要,这样成功的概率才会更高。



网站内容质量高,访客停留时间很长,看完还把网站收藏了,这传达给谷歌一个非常积极的信号:你网站内容很棒,应该得到更好的排名。



以上。

2019年英文SEO八大趋势|林子超博客



2019年英文SEO八大趋势

我个人比较喜欢的一句话是:取势,名道,优术。你我皆凡人,个人力量太过渺小,和大趋势对着干自然不会有太好的结果。

做SEO也一样,了解趋势,事半功倍
趋势一:了解你的受众

做SEO我们大部分时间是面对着没有情感的电脑屏幕,但是在网络的另一端,每天登陆网站的是有血有肉有感情的人。

而大多数站长容易忽略的一个重要问题:受众群体的定位和用户画像。

首先要明确网站内容是写给谁看的、他们关注的问题是什么,这样我们才能更有针对性地去完善转化,而不是眉毛胡子一把抓,没有目标的一味做流量,转化全靠碰运气,效率太低

即使你的网站内容创作和优化的非常完美,但是受众不匹配,也不会有增长。要了解你的受众在搜索一个关键词时希望得到什么样的结果,用最简单直接的方式给出他们想要的答案。

谷歌以用户体验为排名算法更新的标准之一,更多细分、专业、详细的内容被推到高排名,只是因为这些内容更有价值,能更好地满足访客需求。

2019年,我们在做关键词规划和优化时,重点放在受众关注的问题上,而不是仅仅为了匹配热门搜索词。
趋势二: 除了谷歌我们还有更多选择

谷歌无疑是目前世界上最大的搜索引擎和流量入口,但我们同样也不能忽视YouTube, Amazon, Apple store等各大平台的能量。

人们的生活方式不断变化,网购、视频、APP等等在现代人生活中必不可少,随着智能音箱的普及,语音搜索也会成为重要的流量入口之一。SEO不仅仅是争取谷歌排名为网站引流,更重要的是为你的目标受众提供更好的搜索体验,当他们遇到问题,无论是搜索网站、视频、音频或者App都能看到你的内容,那时你在他们心中已经形成一种品牌效应。

把SEO优化到人们的大脑中,获取流量于无形。
趋势三:关注结构化数据

随着人工智能对谷歌等搜索引擎的影响越来越大,结构化数据(Structured data)也变得越来越重要。如果有一天谷歌排名算法从移动收录为先(Mobile-first)转向AI收录为先(AI-frist),那么结构化数据则是关键。

我们应该开始研究和理解结构化数据及其模式、主动和被动搜索行为等,网站中使用信息架构、标签、元数据以及结构化标记等,向搜索引擎发出信号方便它们收集分析内容与访客行动之间的关系。
趋势四:创作更好的内容

2018年谷歌算法的数次更新都是围绕评估网站的内容质量。呼吁大家做更专业的内容也是我们老生常谈的一个话题。

如果你对做内容的理解还停留在每周不停地发布新内容,那就Out了。其实国外的Blog环境与国内的微信公众号类似,公众号刚兴起时,一个人找准话题随便发布一些内容就可以得到可观的流量,但是随着公众号越来越多,越来越多专业化的团队加入,如果你还是随便发一些文章便期待很多的流量,无异于白日做梦。

内容营销也是一门专业的学问,好的内容在于提供价值,解决问题,触发人性开关,引起人们好奇,进而通过字里行间的引导,推进大家采取行动,这是我们所说的更好的内容。

如果你去认真研究拆解国外的热门Blog和国内公众号10万+爆文,很多套路都是相似的,人性相通,人们生存的基本欲望大致相同,很多内容成功激发了人们潜意识中的某种欲望得到广泛传播。做英文内容同样有方法有套路,欢迎加入知识星球:一起赚美金,学习SEO大牛Brian Dean的英文课程SEO that works 3.0, 了解英文Blog内容创作模式及白帽外链策略。
趋势五:关注E-A-T

E-A-T,是Google评判页面质量的指标之一,英文Expertise, Authoritativeness, Trustworthiness的缩写,也就是页面的专业度、权威度和信任度。

虽然E-A-T是为谷歌算法评估者编写的,不是谷歌算法本身,但它有助于我们理解谷歌在短期内的发展方向。
趋势六:On-page SEO优化

站内优化是SEO的基础,详细内容可以参考做好On-page SEO的16个关键点。
趋势七:语音搜索

随着智能音箱的普及和手机语音助手功能越来越强大,语音搜索注定是未来SEO的重要趋势,近些年搜索从陈列结果到回答问题(results to answers)转变,语音搜索在很多生活场景中使用便利,人们可以更加便捷地得到答案。

英文好的可以看这篇

https://backlinko.com/optimize-for-voice-search
趋势八:SEO技术投资


速度,网站速度是SEO的重要基础,买更好的主机以及CDN服务是必要的。


JavaScript,越来越多的网站在使用JavaScript,而且搜索引擎在JS网站上的表现最好,如果你对编程感兴趣可以投资自己学习JS; 如是你对编程不感冒,可以外包程序员对你的网站进行JS相关优化也是不错的选择。


PWA(Progressive Web App)是一种理念,使用多种技术来增强web app的功能,可以让网站的体验变得更好,能够模拟一些原生功能,比如通知推送。在移动端利用标准化框架,让网页应用呈现和原生应用相似的体验。

找专业的人做专业的事,隔行如隔山,很多编程相关的专业技术大部分SEOer鞭长莫及,外包给程序员,与人合作是非常划算的选择。

人们的搜索习惯不断变化,谷歌算法不断更新,SEO路还很长,希望我的分享对你有帮助,一起加油!

Huawei Reportedly Targeting Apple and Other Competitor Trade Secret





Apple isn’t the only company that has a plethora of trade secrets, and it sounds like Huawei is interested in as many as it can get its hands on.

According to a report from The Information, China-based Huawei is targeting Apple and other competitors in an effort to ascertain their trade secrets. The goal? To improve the Huawei-branded devices in key areas, ranging from smartphones to smartwatches. The report is based on information gathered from various anonymous sources.

To start, Huawei was very interested in the Apple Watch. Specifically, the heart sensor in Apple’s smart wearable. According to the report, an engineer from Huawei that was working on a smartwatch reached out to a supplier that assists in building the heart sensor that’s baked into the Apple Watch. That engineer got a meeting with that supplier based on a claim that Huawei was working towards a manufacturing deal. However, in reality, the engineer simply probed for specific information regarding the Apple Watch and its heart sensor.

Interestingly, the United States Justice Department has stated that it believes Huawei has a rewards program in place for employees that successfully acquire technology from competing companies. There are allegedly even better bonuses tied to the more secretive bits. So depending on how big the secret is, a Huawei employee can be rewarded quite a bit.

Huawei has used these tactics against other companies, too, including Motorola, Cisco, and others.

It goes beyond talking to suppliers, too. Huawei has reportedly tried to get information from former Apple employees, too. In one story, a worker at Apple immediately interviewed with Huawei after leaving the job. That interview, however, reportedly consisted mostly of the Huawei representative asking over and over again about new products and features. That former Apple worker made the decision to stop taking interviews with Huawei.

Corporate espionage is not new, and it is not something that is going to go away anytime soon. However, while it might be a known quantity it’s never a good thing to have your company directly outed. This is definitely not a good look for Apple.

Apple executives have to be aware that this stuff is happening on a regular basis, too. For instance, we recently reported that a second former Apple employee was being charged with stealing secrets tied to Apple’s “Project Titan” initiative at the company. The first former employee was charged back in July of last year.

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2019年2月15日星期五

21种方法快速上手谷歌SEO 2019版|林子超博客

想要更多谷歌流量?

来这里就对了!

本篇所介绍的谷歌SEO策略在2018年效果显著,欢迎大家交流学习。

 

1. 什么是SEO?

SEO (Search engine optimization),搜索引擎优化,就是通过搜索引擎获得更多的流量,排名越高,流量越大。

 

第一步,关键词搜索。找到你的目标人群经常搜索的词语。

第二步,写高质量的文章内容。

第三步,建设外链,推广内容,让更多的目标人群接触到你的网站内容。

 

其实SEO并没有那么复杂,核心就是写出高质量的内容,想办法让更多的人看到,就这么简单。

 

2. 谷歌搜索 RankBrain 优化

不久前,谷歌发布了RankBrain算法,一个巨大改变。

这是谷歌的第一个机器学习算法,简单说,就是你让谷歌的用户越开心,你的网站排名就越高。

当然,外链、关键字和其他传统方法仍然很重要,但是RankBrain的地位正在不断上升,现已是除了外链和内容之外,影响排名的第三大重要因素。

如何针对RankBrain进行优化呢?

首先,提高网站自然排名的点击率。
如果很多人在搜索结果中点击你的网站,那RankBrain得到的反馈就是,“大家喜欢这个结果,把它提升到页面的顶部,这样更容易找到。”

但是如果人们不点击你的结果呢?谷歌会把你的网站像扔石头一样说拜拜。

 

所以一个吸引人的标题很重要。

 

研究表明,用户更有可能点击包含数字的内容,在标题和标签描述中加入数字,可以快速帮你提高点击率。

 

但是仅仅有点击还远远不够,跳出率和客户留存时间也同样重要。

 

如果用户在3秒后离开你的网站,这是一个不好的用户体验信号,谷歌会知道人们不喜欢你的内容。

 

所以要多写优质内容,形式多样,多一些吸引人的介绍方式。

 

避免大段长句的论述,用简单精炼的句子表达清楚内容。

 

同时要注意对手机、平板等移动设备的优化,现在google的排名,是以移动端为重的时代。

 

3. 利用Reddit开发关键词

Reddit对外宣传的定位是“互联网首页” - ”TheFront Page of the Internet”.

但你可能不知道的是,Reddit是一个关键词调查的金矿,尤其是寻找长尾关键字。

Reddit搜索内容主题和关键字,在搜索结果中多留意频繁出现的那些词。如果人们在Reddit上谈论这些话题,他们很有可能在谷歌上也搜索同样的术语。

更新重发旧文章4由于一些时间比较长的的文章,所采用的数据、排版等过于陈旧,对其内容重新编排再创造,是一个不错的选择。

国外大牛,BrainDean 通过重新发布旧博文,使其页面流量增加了111.37%,在翻新的博客中,他加入了案例研究,同时做了邮件和社交媒体营销,结果是该页面的流量在短时间内大幅增长。

 

 

5. 向谷歌广告学习写标题

令人信服而且有吸引力的标题和描述在搜索结果中能够吸引更多的点击,这已经不是什么秘密了。

更多点击=更高的谷歌排名

问题是:你怎么知道人们想要点击什么?
很简单:研究下这个关键字的Google Adwords广告。

举个例子,假设你要发布一个围绕关键词“glasswater bottles”优化的博客文章。
留意下 Google Adwords的广告栏

 

可以看到这些词

BPA-free

Keep you hydrated

Durable

Reusable

 

这些就是你编写标题和描述的重要素材,都是经过真金白银试验过的结果,可以帮你吸引更多的点击和更高的排名。

 

6. 在维基百科上搭外链

寻找失效的链接为自己的网站做外链,是一个高级的SEO白帽策略,非常强大。

但是如何找到这些坏链是非常头痛的一件事情。

在维基百科的编辑系统中有一个重要的地方可以利用,一般人我不告诉他~

当一个维基百科的编辑偶然发现一个死链接,他们不会马上删除链接,而是链接旁边添加了一个脚注,写着“dead link”, 这就是我们的好机会。

如何找到这些 deadlink 呢?
  • 在谷歌中输入 site:http://wikipedia.org[你的关键词] + “deadlink”
  • 点击相关搜索结果,在页面中 ctrl+f 搜索“deadlink”
  • 在自己的网站中发布相关的内容,然后在维基百科的编辑中用你的网站址替换掉” dead link” 里的内容

这样就得到一条来自维基百科的外链。

 

7. 借鉴同行关键词

在谷歌中,输入你的关键词,把搜索结果中排名靠前的网站记录下来。

 

利用semrush,spyfu 等工具,反查该网站的关键词列表,这样你就可以从列表中选出适合自己的关键词进行写作和优化。

 

8. 优质内容值得分享

坦白说,网上的大部分内容都不值得分享,太水。

优质的内容,是SEO的基础。优质的内容才会得到更多的分享,分享越多,获得外链的机率越大。

以下两个小技巧可以帮你的传播地更广,
  • 使用简短的URL链接,比如http://backlinko.com/seo-that-works,而不是一堆字符串,这样有利于人们清楚地了解文章的主旨内容。
  • 将社交分享按钮放在页面的显眼位置。这些图标会显著地增加了文章的点赞和转发。

 

9. 链接到权威网站

除了著名的企鹅算法和蜂鸟算法,还有一个重要的谷歌算法更新叫做Hilltop。

Hilltop本质上是一个页面SEO信号方式,告诉谷歌这个页面是否是一个信息中心。

评价标准很简单,是由页面出站链接的质量和内容相关性决定的。

 

仔细想想,这是完全有道理的。

 

你链接的网页往往反映了你的文章主题,如要链接的内容更丰富,对用户更有帮助,那访客的体验也就越好。

 

最近的一项行业研究发现,出站链接与谷歌排名之间存在一定的相关性。

 

上下文链接可以让用户找到可以更丰富的资源,更优质的内容,也是一种很好的用户体验。

 

建议在你的文章中,做至少3个相关内容的高质量出站链接。

 

10. 站内链接优化

有一句话说 “The best plack to hide a dead body is the page 2 of google search results.”

谷歌搜索界面的第2页,可以藏尸而不被发现。虽说很夸张,但也说明第2页的曝光和点击确实少的可怜。

那么,如何才能快速地让这些页面的排名提升到第一页呢?

站内链接。

在权重高的页面中建立链接,把权重传递到这些排名靠后的页面。
  • 在谷歌站长工具中,找到排名20-30位的页面。
  • 利用Ahrefs 工具,找到自己网站权重的较高的页面。
  • 在这页面中做好站内链接。

 

详细操作,可加本人微信Domanci 交流。

 

 

11. 多用“Because”

在做外链的过程中,我们常用的一种方法就是给其他站长发开发信(outreach email)请求链接。

但是当人看到一封陌生邮件时,会不自然地想到两个问题,“这个人是谁?和“他们想要什么?”

你回答这些问题的速度越快,你的回复率就越高。要在邮件中多使用“因为 Because”这个词。

在《影响力》这本书,以及哈佛大学等的科学研究中,已经证实了Because的魔力。“因为”这个词会让任何请求似乎变得更加合理。

比如下面这个例子,

 

收到这条信息的人会在很短的时间内知道我为什么给他们发邮件。

 

但更重要的是,“because”这个词加强了我的理由,让他们伸出援手,认为这样更合理。

 

12. 认真写YouTube描述

YouTube视频已经越来越多地出现在谷歌搜索结果的首页,不可否认,流媒体时代,视频的传播和影响力越来越大。

那么,如何让自己的视频在YouTube和谷歌中脱颖而出呢?

答案很简单,认真写好200词以上的视频描述。

大多数人把视频上传到YouTube上时,他们会不假思索地往描述框里随便写几个字,这是一个巨大的错误。

 

记住谷歌看不到也听不到你的视频内容。

 

但是谷歌会依据你的视频的文本标题和描述来判断你的视频是关于什么内容的,这是它非常擅长的事情。

 

这个附加的文本内容可以帮你提升排名。

 

13. 优化“语义检索”内容

几年前,谷歌推出了一种名为“蜂鸟”的全新搜索算法,谷歌可以全面理解你的页面主题。

而搜索引擎理解文章主题进而对搜索结果进行排序的能力称为“语义检索”。如何针对语义检索优化内容呢?

这是循序渐进的过程:
首先,像往常一样围绕目标关键词优化页面。然后,找到与目标关键字相关的子主题及关键词。这样,谷歌就可以更全面地理解页面的主题,而不仅仅是关键字。

推荐个工具,LSIGraph 可以帮助你找到更多关键词的同义词语及主题,更好地操作语义检索优化。

 

14. 在标题中嵌入长尾关键字

如果的你的标题中,只是包含一个关键词,那会白白浪费很多流量。

比如Brian大神的这篇文章,同时包含了 whitehat SEO 和SEO case study 两个长尾词,同一篇帖子就得到了来自多方面的流量积累。

 

当然这里不是让大家一味的堆砌关键词,而是找到适合的组合,打一记漂亮的组合拳。

 

15. 利用维基百科开发关键词

在找关键词的时候大家都会用谷歌关键词规划大师,但是这里的词已经被用烂了,而且竞争非常激烈,更重要的是,这是机器生成的,缺少一种人的创造性。

而维基百科(Wikipedia)是一个非常理想的地方,这里集合了全球各地人们的智慧。

在维基中输入一个关键词,页面中的内容目录,内部链接,参考资料等,都是非常好的关键词来源。

 

16. 利用Best of 搜索 寻找外链机会

做外链,要知道一个与自己主题相关的高质量博客是多么的有价值。

那么,如何找到这些博客呢?
  • “[关键词] blogs to follow”
  • “best [关键词] posts2018”
  • “top [关键词] blogs to follow” + “2018”

这三个谷歌搜索命令可以帮你。

 

当你有新内容发布的时候,可以向这些blog的站长发送outreach邮件,推荐自己的内容,从而有机会得到一个高质量的外链。

 

17. 1800+ 长文

经研究发现,排在google首页的内容,平均长度是1800词以上。

为什么长内容会有这么好的效果?

一方面,长的帖子向谷歌表明,你正在为搜索者提供深入的信息。

另一方面,从心理学角度,长内容给人一种更可信的感觉,也更容易让人们转发。写的那么多,很有道理的样子。

 

宾夕法尼亚大学的乔纳伯格博士发现,可信度高的内容,人们更有愿意分享它。

 

但是一篇350词的文章很难让人产生一种信服的感觉,所以,长篇深入的文章本身就散发着一种魅力。

 

18. 第一个链接优先原则

大家可能会遇到这种情况,在同一个页面中,有两个同的链接指向同一个页面,那谷歌会更关注哪个?

根据第一个链接优先原则,谷歌只会关注第一个链接。

 

比如这种情况,在页面的导航栏和正文内容中,两个不同的链接锚文本,指向同一个页面。谷歌机器人在扫描页面的时候,是按照从上到下的顺序,结果是只有导航栏的链接及锚文本被收录,正文中则完全被忽略。

 

所以,建议大家在写导航栏时,使用关键词丰富的锚文本。

 

19. 创造自己的关键词

因为你自己创造的词,在google 的搜索排名总会是第一。

当你创造出真正原创东西,比如品牌、产品、教程等,开始只有你自己在为这个词进行优化。当你获得一定的影响力之后,它会为你带来大量的专属流量。

20. Flippa是个好地方
谷歌越来越重视指向你网站的链接相关性,但是去哪里找内容相关的链接呢?

 

Flippa是一个域名交易中心,人们在出售网站时会写清楚自己建立网站的每一个细节,关键词、内容营销策略、链接来源、如何变现等。

 

这里不仅是寻找外链机会的好地方,也是一个客观的调查报告。当你想做一个niche站时,在这里可以找到灵感。

 

就好像,你要去一个未知的地方探险,别人已经帮你准备好了一张地图。

 

21. 利用好谷歌站长工具

谷歌站长工具,就是最好用的SEO工具。与市场上大多数SEO软件不同的是,谷歌搜索控制台的数据直接来自谷歌。

在侧边栏找到搜索分析 Search Analytics, 找到高曝光, 低点击的词做重点优化,
  • 优化标题提高点击率
  • 添加更多的内容
  • 建设外链等等

以上内容仅仅是英文SEO庞杂系统中的入门基础,欢迎关注本公众号,掌握最新资讯和趋势,互相交流,互相学习。

进阶英文SEO教程解析

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