Weave these 2023 SEO trends into your strategy
In 2023, make sure to consider the below trends, as they are all directly shaped by Google’s algorithm updates, values, and goals. Also, make sure to leverage SEO tools to more easily and effectively meet Google’s increasingly higher standards for content.
- The new “E” in E.E.A.T
- Increased emphasis on author authority
- Satisfying, helpful content
- Niche-driven, topically-relevant content
- A.I content and content writing software
- SEO automation
- Changes to CTRs by SERP positions
- Product page SEO
- SEO competitor analysis
- Less crawl frequency
- Image SEO revitalized
- Fast-loading, high-performing websites
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