Use short sentences and paragraphs
50% of the US population read below an 8th-grade reading level.
Reclaim lost links
Backlinks don’t last forever.
For example, if we check the Lost Links report in Ahrefs’ Site Explorer for the Ahrefs Blog, we see hundreds of lost links in the last 7 days.
3. Pursue unlinked mentions
People will sometimes mention your brand without linking to you. These are known as unlinked mentions.
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