2018年3月20日星期二

外贸推广个人感觉

个人感觉可以通过以下几种方式:

1)自己官网建设好:

排名SEO优化、功能完善、模板美化、引用已发布到视频站的产品视频。

2)外围推广:

首推谷歌系三剑客,这个效果最明显。U管和gofair发布些视频、google plus社群精准营销。
B2B适当介入,现在效果一般般,费用太高,不划算。
B2C没啥意思,外贸应以批发为主导,零售的生意很难做的。
FB TWEET等生活类分享平台,对于外贸几乎无效,大多只是炫酷交友用的平台。

3)视频营销:

前面说过了,U管和gofair发布些视频;自己官网再站外引用一下。
如果拥有大量优质原创视频的话,还是非常管用的,客户来了基本逃不掉了。

4)多语种营销:

gofair可以自动翻译成100多种语言,小语种多语种这种肯定有用的,不多说了。

5)邮件营销:

这个我劝你还是算了吧。。。真实成功率约等于零。

6)展会营销:

有些对口的国际性展会兴许还有点效,适当介入。但大部分都无效了,而且费用高,赶场子人累啊。

7)海关数据:

旁门左道哦,个人感觉不可取,目前还没听说谁靠海关数据把外贸做大的。还不如多花点经历在网络推广方面。

8)谷歌系三剑客

海外流量90%来自谷歌妥妥的,谷歌系三剑客用好了流量基本没问题,接下来就看你产品、价格、接单能力了。

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