2018年3月29日星期四

如何给网站(不论新旧)导入用户(不论第几批),核心的关键点是要研究透两大问题 ?

魏枫转帖过来50条(据说有人搞了100条),都有用。但这些只是“术”而非“道”。
如何给网站(不论新旧)导入用户(不论第几批),核心的关键点是要研究透两大问题:
1、该网站的定位
网站定位至少要回答这3个问题:
①你这个网站是为谁(Who)提供什么服务(What)的?
②和同类比较该网站对用户来说最突出的价值点是什么?
③目标用户群体的特征是什么?
搞定这3个问题,你就知道该如何向目标用户表达了。
举例:电商平台里“淘宝”从娘胎里出来就比“易趣”、“拍拍”、“有啊”高明。
“淘宝”,淘是动词,宝指物品,用淘宝命名网上集贸市场太合适了,你懂得。
“易趣”,洋文名还好点中文名就太小资了,额要买的是额喜欢东东,额不是小资购物狂。
“拍拍”,拍拍手?哦原来是从拍卖过来的。可额不想拍卖啊。
“有啊”,到底是干嘛的?是库管?还是应付领导也有这么档子事儿?
“易趣”的失落尚可勉强归结为洋财主到中国后水土不服,但腾讯百度可是要钱有钱、要人有人、要流量有流量的土著,搞成这么个惨淡样子,恐怕不能完全归结与“起步晚”吧?这会儿咋不扯“智猪”的蛋啦?
2、推广途径优化
可按如下步骤进行:
①目标用户在哪里?(包含物理空间和网络空间)
②有什么途径能接触到?(先用穷举法,如魏枫发的50条)
③研判各种推广途径的时间效率和财务效率(两个指标哦,时效财效双优最佳,不可兼得时依据公司发展策略做侧重取舍)
俗话说三个臭皮匠顶个诸葛亮,这3步当群策群力搞头脑风暴。
通北京的大道千百条,哪条合适走哪条了您呐。
以上纯属个人见解,欢迎讨论
王澍秋 / Bruce Wang
作者:王澍秋
链接:https://www.zhihu.com/question/19616914/answer/13607655

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