Your homepage is easily the most important element of
your brand’s website. It’s the first thing visitors see when they click
on your URL, and you don’t have very long to make an impression: Users
typically leave a webpage within 10 to 20 seconds unless they see
something worth sticking around for.
微信扫描微信下面二维码,分享给更多的朋友：
Your homepage is easily the most important element of your brand’s
website. It’s the first thing visitors see when they click on your URL,
and you don’t have very long to make an impression: Users typically leave a webpage within 10 to 20 seconds unless they see something worth sticking around for.A well-designed homepage that quickly and clearly presents your brand’s most important information, value proposition and call to action can encourage higher conversion rates. We asked 12 members of Young Entrepreneurs Council to share some smart design elements that will turn online prospects into paying customers.
1. A Question and Answer Section
Most
people are lazy. Ninety-nine percent of your customers won’t email,
chat or call to ask you their deal-breaking question. If they have a
question in their head that’s unanswered by your page, they’ll simply go
elsewhere. Which questions should you answer? To make a list of
questions, look through your past conversations with customers and use
AnswerThePublic.com with your brand name.– Kevin Tao, NeuEve
2. Multifunction Live Chat
An
interesting live chat module holds the key to conversions. Live chats
are inexpensive to maintain and are excellent data mining sources. The
utility of the live chat goes beyond converting paying customers as it
assists in tracking feedback to improve upon existing products and
create new products or services. You gain clients with customer service.– Matthew Capala, Alphametic
3. An Exit Intent Pop-Up
Nothing
is more frustrating than watching thousands of readers come to your
website and not take a single action on it. With exit-intent technology,
you’re able to capture a reader’s attention right before they leave
your site. As soon as the mouse starts to glide over to the back arrow, a
pop-up will appear asking the visitor for their email address.– Syed Balkhi, OptinMonster
4. A Large Call to Action
Each
page of your site should have a clear, large call-to-action button.
This may seem obvious, but often business owners get bogged down adding
so much language or information that they lose sight of the end goal,
which is for a customer to click and make a purchase.– Rachel Beider, Massage Greenpoint, Massage Williamsburg
5. A/B Test Versions
We’ve
learned some of our greatest insights about our homepage conversion by
A/B testing particular elements on our homepage, such as the image,
header copy and even the text in the call-to-action button. These tests
have been instrumental in helping us to test our hypotheses and make
changes using a data-driven approach.– Mark Krassner, Expectful
6. Good Testimonials and Case Studies
Customers
want to feel like they’re making the right decision when buying
something from you. Make your testimonials look amazing and invest in
building the right case studies. If a customer can’t find someone who
feels good about their experience with you, they won’t feel good about
their own.– Francois de Lame, Policygenius Inc.
7. Striking Images
A
lot of websites are beginning to follow Apple’s lead: striking imagery
and minimalist design. With easy pathways to navigate toward important
product pages and a clear CTA, you don’t need all of the flashy design
and interactive elements of a good site. Don’t rely on stock photos; use
that new iPhone camera to take powerful images related to your business
for the homepage.– Kristopher Jones, LSEO.com
8. A Promotion Button
Put
a promotion button on the homepage that takes them to a great deal and
allows them to immediately close the deal and pay for it. The faster you
get it in front of them and the easier you make it, the more you will
convert.– John Rampton, Calendar
9. A Free Downloadable Form
By offering a free downloadable form, you are prompting visitors to enter their contact information in exchange for helpful information that’s related to your line of work. This is a great way to grow your mailing list.
– Derek Broman, Discount Enterprises LLC
10. A Simplistic Layout That Draws the User’s Eye
The
best way to convert more online prospects into paying customers is to
remove the noise. Make sure your homepage clearly defines where the
user’s eye should go and what the call to action is. Keep it simple and
make sure you are focusing on the main goal when designing and not
getting lost in the little things.– Jayna Cooke, EVENTup
11. A Featured Video
Adding
a featured video on the homepage of your website can encourage visitors
to stay longer. You’ll see your bounce rates decrease, an increase in
conversions, and it will also make your website more trustworthy and
distinctive. Highlighting your product or service benefits is key. It’s a
great way to communicate a message and turn it into a concise, coherent
format for users.– Solomon Thimothy, OneIMS
12. Your Phone Number
It
sounds simple, and yet many businesses don’t do it. The benefit of
adding this number is twofold. First, it gives your customers a fast way
to contact you, which is great for closing time-sensitive deals. The
other benefit is in building trust. Knowing there is a number they can
call if something doesn’t go as expected removes a barrier for many
people.– Baruch Labunski, Rank Secure
Create an Amazing Home Page to Instantly Gain the Attention of Your Audience
The home page of your site is going to be extremely important and not something you should just go live with an hope to develop over time. In short, this is your chance to make a great first impression to your audience and customers around the world — so don’t blow it! If you are using WordPress to power your site, then you will likely find it quite easy to customize the look and feel of your site. If you still find there are some customizations that need to be made, simply hire a designer and it can make the world of a different for your site and brand.
If you enjoyed this expert roundup, I highly recommend you check out another one which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my guide to get started with one tod
Do you need to increase your credit score?
回复删除Do you intend to upgrade your school grade?
Do you want to hack your cheating spouse Email, whatsapp, Facebook, instagram or any social network?
Do you need any information concerning any database.
Do you need to retrieve deleted files?
Do you need to clear your criminal records or DMV?
Do you want to remove any site or link from any blog?
you should contact this hacker, he is reliable and good at the hack jobs..
contact : cybergoldenhacker at gmail dot com
I can’t say much but with my experience through divorce, I had no one until I met hackingsetting50@gmail.com online then I contacted him, surprisingly he helped me hack into my partner's phone and all his social media platforms and i can now access everything and even documented and printed stuffs to show as evidence , now I’m happy with my kids and working for Riches. I hope this helps anyone in need.
回复删除Thanks.