2018年3月13日星期二

电商数据分析三个部分

在14年之前,看数据一般是免费的量子恒道和付费版数据魔方

首先,数据分析分为三块,整个市场数据,竞争对手数据,自身店铺数据
14年下半年改版,两个软件合二为一变成生意参谋,当然也更贵了,全套下来要一万多,要看的数据很多,一般我建议买生意参谋里面的市场插件,3600元
市场插件可以看到整个淘宝天猫交易排名靠前的商家,基本前面二十家包含了整个市场90%的销量,你可以预估整个市场当量有多大
然后在生意参谋里面的商品热销里查看竞争对手的数据,可以了解竞争对手用哪些关键词引流的,有多少客户,这个关键词有多少成交,还可以查看竞争对手哪个渠道的流量比较多
查看自己的数据,可以用生意参谋的免费插件,数据统计,查看访客数,转化率,客单价,流失率,还有付费流量和免费流量具体情况,比如付费流量的转化率有多少,免费的有多少,各个渠道要怎么维护?
做这些事情,都要数据来支撑。

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