如何提高facebook广告点击率？
如果你广告目标设为engagement，Facebook会分析以往对你的广告点击／点赞／评论和分享的人群数据，把广告投放给相似的人群；当广告目标设为品牌知名度，或者reach，Facebook只会让你的广告投放给更多你定位的目标的人群，而不会去总结哪些人会对你的广告engage。原理大概是这样。
其实影响你广告的点击率有很多因素。
首先，你要清楚什么样的游客会对你们的博物馆感兴趣呢？他们的年龄，地区，兴趣爱好等，能不能找一些游客做做调查。这样你在Facebook广告里面的detailed target就可以定位更精准，可以用多层demographics叠加来缩小受众的范围。
接着，就是广告的图片和文字等，这些你只能通过AB test知道目标游客更喜欢什么样的广告内容，如果是视频广告，想办法在预览图上面多下点功夫，尽量让游客在3秒之内就看懂视频的内容。
还有一些设置上的问题，比如尽量让广告出现在news feed，而不是side bar。
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