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You want access to the inboxes of potential leads, and you have to give them something in exchange. You can persuade people to give you that privilege with relevant and valuable content, compelling branding and trust. Bring leads to your site with social media posts, SEO, blog articles and videos; then offer even more valuable content in exchange for that all-important email address.
– Justin Blanchard, ServerMania Inc.
2. Use Social Media to Target Your Audience
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– Codie Sanchez, www.CodieSanchez.com
3. Invest in Content Marketing That Speaks to Customer Needs
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– Syed Balkhi, OptinMonster
4. Build a List From Your Existing Subscribers
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– Derek Robinson, Top Notch Dezigns
5. Hire an Email Marketer
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– Nicole Munoz, Start Ranking Now
6. Find Your Company’s Voice
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Use your e-blasts to tell a story, and make sure there’s a consistent voice. Emails written by a company look like spam. Emails written by a singular voice with personality have the best chance of survival in this new frontier where social media has highlighted our fascination with the individual. If your Instagram and Facebook pages have a narrative, your e-blasts should too.
– Anthony DiFiore, Neverland Events & Artist Management Corp.
7. Include a Short Survey With Email Signup
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– Angela Ruth, Calendar
8. Offer Mutually Beneficial Incentives
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Incentivization, when handled correctly, is a great way to build an effective (read: profitable) email list. Whether it’s a discount on your most popular product or service, or a link to a valuable resource or white paper, the key is to offer an incentive that is beneficial enough to encourage the sale while ensuring you are still meeting your margins.
– John Scheer, Herman-Scheer
9. Use Engaging Pop Ups
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– Duran Inci, Optimum7
10. Take Advantage of Pinterest
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– Kristin Marquet, Creative Development Agency, LLC
11. Focus on Segmented Journeys and User Intent
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Simply slapping a form on your site will not work. List-growth magic happens when you identify top traffic sources to your site, then tailor the message and creative in your forms to that visitor journey. For example, if a Facebook ad for a red sweater drove them to your site, don’t show that visitor a generic form. Rather, present a specific form or offer including that same message and creative.
– Ben Jabbawy, Privy
Turn Visitors into Customers through Email Marketing
Now that you’ve learned some of the best ways to convert site visitors and social audiences into high-value email subscribers, it’s time to start implementing these methods into your own site or business. Also, remember, it’s all a numbers game. Just 30 new email subscribers per day is more than 10,000 over the course of a year. Think small, to think big.To see more expert roundups like this one, be sure to view our previous articles on improved Facebook marketing and the best tools for monitoring your brand online.
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