2018年3月30日星期五

2013年英国最大的网上花店interflora.co.uk被Google严厉赏罚

  Google方面,2月22号,英国最大的网上花店interflora.co.uk被Google严厉赏罚,不只查找鲜花之类的词找不到,连查找他们自个品牌名也找不到了。SEO们一通挖掘,很快发现interflora在不少英国新闻报纸网站发了付费的社论式软性广告文章,当然,文章里是有联接的。在interflora被赏罚的一同,几十个英国报纸网站的主页PR值下降了4-5,正本PR5的直接降为零了。另外,interflora形似在情人节前免费给许多博主寄了鲜花,这些博主免不了要在自个的博客写一下这个事,一同给个联接。这个也可以是缘由之一。这种办法会引起赏罚的话挺厌烦的,我干过极为类似的… Google对interflora的赏罚未置可否,不过Matt Cutts在twitter特意说了一句,Google所指的付费联接包括软性广告,又在Google站长博客发了个帖子,中文网管博客也有翻译转发。大概算是Google一定了这个案例及缘由。更仔细研讨interflora网站的话还会发现更多常见的不自然的联接缔造办法,比如典型的链轮、付费博客帖子、低质量网站目录、许多免费博客办法的联接、站群等等,几乎是个教程式网站啊。 11天后,3月3号左右,interflora排行开始恢复,缘由不判定,但很可以是因为interflora需要那些报纸网站拿下联接,然后在Google网管东西提交了审理央求。如果是这个缘由,算是很走运了,软性广告是付费的,广告主还能需要报纸拿下来,有的联接制造出来就欠好拿下来了,更悲惨剧的是,撤联接要付的费可以更高。如今就有个SEO新工种,收费替别人删联接。 3月6号开始,一个俄国的联接办法sape.ru被Google挖出来K掉,用过sape效能的许多网站受牵连。办法一定要慎用,一端就一大批。好玩的是,一个月前,2月13号,Matt Cutts在twitter还说到过一句,说正在查看一个调皮捣蛋的俄国联接生意软件,大概说的就是sape。这两天SMX West大会正在进行,Matt Cutts在一个问答环节又走漏,本年将会有一次Penguin算法更新,按编号排的话大概是Penguin 4了,对排行影响会很大,可以成为2013年SEO作业的最大论题。Penguin算法也是关于低质量联接的。 Matt Cutts说到的另一个和联接赏罚有关的是,过几天会有另一个大型联接办法被赏罚。

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