Travis Jamison: Think Like an Investor with SEO
Travis是Smash Digital (前称Supreme SEO)的创始人,本次演讲他主要谈的是怎么通过投资思维去增长一个SEO项目,并分享了过去几年利用这一思维,他成功变现了7个规模不一的项目,项目金额从五位数(几万)到8位数(几千万)美元不等。
他首先讲了与天使投资(angel investment)的一些概念和基本原则。
比如:投资者一般喜欢投有增长空间的startup,这样才有机会获得资本回报(capital gain),尽管有很高的risk。
SEO项目跟这有啥关系呢?有!
比如:当一个投资者看到这么一个网站 bestrobotvacuumcleanerhq.net 你觉得他会投资吗?你觉得这个站会增长到7到8位数吗?
不可能!
所以,think big and create a brand!
如果你是一个review站,当你获得一定流量后,尝试着sell your own products,创建一个community, 如果可以的话,去开发一个SaaS产品卖给你的受众。
价值投资的另一个原则便是:用75美分的成本换回1美元的回报!
Travis曾以19倍(低价)买过一个内容站,后来增长得不错。
总的感觉,Travis的这个演讲非常有启发,不拘泥于SEO的细节,从投资的角度去看待一个SEO项目或网站,视野很开阔。
如果你搞英文内容站的目的是出售变现,强烈建议你看看Travis的slides。
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