Gael的2019年的演讲
围绕着怎么通过20%的努力获得80%的效果这个思维来优化你的内容站(content sites),让你的目标关键词排的更靠前、获取更多优质SEO流量。
开头,他讲到了今年年初的两个小收获:
一是:更改一篇博客文章的update date后排名上涨,原来Google freshness真的有用;
二是:使用Website Auditor的TF*IDF进行on-page优化后,排名有上涨,虽然不是全部。
这些小收获让他去思考怎么通过最小的努力获取最大的回报,于是他将这一原则应用到了英文内容站建设的各个方面,并得出一些实用的结论:
别太过分关注搜索量(keyword volumn),还得看看SERP的点击率和前几名的流量(通过Ahrefs的click data)。比如:有些词搜索量巨大,但几乎不产生点击行为,那你就算拍上去了也是白搭,不会有多少流量。
Build hubs, not pages。也就是silo的意思,把内容和主题相近的那些文章归类在一个hub里。
内链的效果不比外链效果差,而且内链锚文本随意,关键词锚文本也可以。
给谷歌想要的内容,而不是你认为最高质量的内容,什么是谷歌想要的内容呢,用Surfer SEO去发现SERP前五名的一些共性,然后整理出一份谷歌喜欢的内容框架,让写手去创作。
精选摘要(featured snippets),去学习Hubspot吧,他们网站开发了专门给谷歌看的 <div = class"hsg-featured-snippet">的HTML代码,很干净!
使用Google Search Console的URL Inspection去“实时”测试(24小时内,同一个页面,可以提交多次哦,直至谷歌让你明天再来尝试)。
SERP里有一半的Title都是被谷歌修改过的,越短的title(50字符左右)表现越好。
发送外链获取emails时,casual tone、精简、多次提及对方的名字等都有助于提升转化率。
周一和周五发送邮件,回复率和转化率略比其他时间高。
DA 30-50的网站更容易获得外链。
一个页面的affiliate links多少与该页面的排名表现没有相关性(意思是:commercial pages不用在意有太多的affiliate links)。
Gael上来第一张PPT就放出了几个他常用的SEO工具: SEO Tool Lab, Surfer, Clearscope, MarketMuse, PageOpitimizer等
build easy keywords & topics relevant hubs/建立简单关键字和主题中心的主要内容
1. 50%以上的谷歌搜索量是没有点击的,大数据表明我们生活在一个很多请求得不到回应的世界(we live in a world where many queries just get no clicks at all).
2. 谷歌增加了首页的popular图片和people also ask信息展示,这两个信息展示吃掉了很多自然点击,点击和流量比搜索量更重要。
3. 但是SEO还是有机会的,因为有些话题300个单词是解释不清楚的,这个时候EAT(expert-authority-trustfulness)文章的SEO作用就发挥出来了,很多"rich results"占据了自然点击。
4. 关键词的搜索量并不等同于点击量,可能一个关键词搜索量很大,但是人们没有点击进入你的网页,我们需要关注复杂的话题来确保网站大量的点击。
以下是他的原文描述:
. Yes, there are less clicks in organic but changes are unequal;
. Click & traffic metrics are more important than search volume
. Even with all that, lots of "rich results" take up organic clicks
. Focus on complex topics to ensure max clicks to sites
2019年11月20日星期三
订阅:
博文评论 (Atom)
Also Read:
-
Vernee是由中国深圳新英国网络技术有限公司生产的手机品牌。 该品牌成立于2016年2月,标志着New Bund从OEM/ODM转移到公共市场的第一步。 Vernee手机使用Android操作系统。 该公司的定价政策使他们能够将中型硬件放在低端价格上,并附有Android OS...
-
We all want to create the best content possible, but with more than a BILLION active websites and blogs on the internet today… it’s getti...
-
Content URL http://download.cnet.com/Leawo-Video-Converter/3000-2194_4-209074.html http://sfree.ru/Konvertoryi/leawo-video-converter-ultim...
-
Other Possible ways to Fix iPad not Connecting to App Store If you are not too keen to use a third-party software on your iOS device then yo...
-
这 12 个可行的 SEO 技巧将有助于在 2022 年获得更多自然流量: 专注于用户体验 加载速度 使用内部链接 专注于基于实体的 SEO 每段写作 详细解释 将博客文章重新创建为视频 加入 Google 探索 discover 更新现有内容 优化语音搜索的内容 使用长尾关键...
-
无论是在八字,还是 面相学 中,看一个人的未来潜能,最重要的就是聚气。 一个人的八字 五行属性 偏向于某一方,这个人的命运就有重点。瞄准某一点发力,自然比较容易出成果。 一个人的五官同样遵循这个原则。观一个人的神色气势,大于抠某个细节是否符合标准。 普通人通过医美堆砌出来的皮相...
-
控制欲望 这一关是大多数人无法克服的一关,尤其是在我们最穷的时候,因为我们需要还债,还需要补贴家用,甚至工资拿到手还需要改善下自己的生活,有时候单身还想解决一下生理需要,就玩陌陌啊或者更直接点的悦技花钱找异性,尤其悦技很多还直奔主题见面的,谈恋爱钱是省了,但是容易经常依赖的找,自...
-
作者:John 链接:https://www.zhihu.com/question/45817813/answer/570797634 Affiliate SEO 也就是我们常说的Authority website, niche site, 我也称为:英文内容小站。国外参会大家...
-
深圳市极光尔沃科技股份有限公司始创于2009年,公司生产基地坐落于深圳市龙华新区,是中国首批专业的3D打印机制造商,集自主研发、生产与销售为一体的新型科技行业。2017年已通过国家新三板上市审核(证券代码:871953),成为中国***家桌面级3D打印机上市企业,并顺利通...
-
欢迎来到 Youtube 官方 UMIDIGI 页面。 UMIDIGI 是一个致力于智能手机和可穿戴设备的全球品牌,于 2012 年在中国深圳成立,并于 2018 年由新的所有者(CEO)和新的工程师团队重新创立。 在新的基础上,UMIDIGI 现在是一家快速发展的公司,拥有一...
Do you need to increase your credit score?
回复删除Do you intend to upgrade your school grade?
Do you want to hack your cheating spouse Email, whatsapp, Facebook, instagram or any social network?
Do you need any information concerning any database.
Do you need to retrieve deleted files?
Do you need to clear your criminal records or DMV?
Do you want to remove any site or link from any blog?
you should contact this hacker, he is reliable and good at the hack jobs..
contact : cybergoldenhacker at gmail dot com
回复删除I invested $1,000 worth of bitcoins and got a returns of $14,000 worth of bitcoins within fourteen business working days.
Why wasting your time looking for a loan? When there is an opportunity for you to invest with $1,000 worth of bitcoins and get a returns of $14,000 worth of bitcoins within fourteen business working days. Contact him via: (davidryer69@gmail.com) now, He's a good trader and he works with a good and reputable company where they recover lost funds from gambling and those so called fake brokers for clients, for more information if interested on how you can earn big with just a little amount and also recover your lost funds from gambling and also those so called fake brokers. Contact him with the Email above.
Hack into pay pal accounts, blogs,professional hacking into institutional servers-keylogging -University grades changing / Admin(staff) account hack -Access/Password (Facebook, Instagram, bbm,Skype, snap chat, twitter, badoo, Word Press,zoosk, various blogs, icloud, apple accounts etc.)-You can also learn some basic shit you wouldn't think you'd need on your everyday basis but find out how important and helpful they really are. use random credit cards to shop online, hack iphones, tap into your friends cal and monitor conversations, email and text message interception
回复删除Contact : hackingsetting50@gmail.com
Are you looking how to speed up Asus laptop? Have you experienced one of the following when you use your Asus laptop?
回复删除Your Asus computer is running slower than usual?
Does it take forever to run or load programs?
Your laptop freezes up or crashes at random?
You are plagued by the Blue Screen of Death/BSOD?
Computer errors frequently pop up and hassle you?
Your system takes forever to boot up or shut down?
Worry no more because a registry cleaner software should be able to diagnose what's the problem and its optimization feature lets you pinpoint exactly how to boost system performance. Don't try to fix it manually as it is only recommended for techs who are computer experts. It's because if you remove or uninstall a wrong registry entry, your laptop may entirely collapse. It's highly recommended to use a registry clean up software at this point. Its Advanced System Repair can automatically scan your computer and repair common laptop problems in minutes!