Some commonly used software for A/B testing in online marketing 2023

 Some commonly used software for A/B testing in online marketing include:

• Google Optimize - Google's free and easy-to-use A/B testing tool. It lets you test changes to website content, design, navigation and more. You can test up to 20 variations at once.

• Visual Website Optimizer - Another free A/B testing tool. It allows you to test headlines, buttons, images, colors, layouts and more on your website. 

• Optimizely - An A/B testing platform that lets you test elements across websites, mobile apps, emails and more. It provides advanced features like multivariate and multistep testing.

• Adobe Target - An enterprise-level A/B testing tool that integrates with Adobe Experience Cloud. It allows segment-based targeting and experiments across websites, emails, apps and more.  

• Hotjar -Provides both A/B testing and heatmapping to optimize your website. Tests can evaluate headlines, forms, images and CTAs on your site. 

• Convert - Allows you to run A/B and multivariant tests on web and mobile page elements. Provides advanced triggered tasks, Analytics integration and personalization.

• Unbounce - A landing page builder with integrated A/B testing capabilities. Lets you split traffic between two or more variations of a landing page to determine the highest converting option.

• IBM Digital Analytics - An enterprise solution for A/B testing across websites, web applications, emails and more. Integrates with IBM Watson and offers advanced segmentation.

Hope this gives you some good options for A/B testing software in online marketing! Let me know if you have any other questions. I'm happy to recommend more tools or provide specifics on any of the ones I've mentioned.