大型站点站内的优化尤为重要，特别是大型站点基本都是自己程序写并且批量生成的，程序员不具备SEO底层逻辑，所以网站一般都存在非常多的SEO问题。
1. 站内优化团队使用工具检测网站健康情况，优化爬取预算。可以使用screamingfrog来检测网站的情况，减少死链接或者重定向的页面生成，检测H标签重复使用的情况。
2. 文案团队因为大型站点的内容基本都是格式生成的，所以内容重复度非常高，不利于SEO。需要有文案团队专门针对页面已生成的内容进行文案优化。
3. 外链建设团队大型站点的外链一般是通过公关以及新闻稿、合作等方式来获取高质量外链，所以应该重点放在头部资源关系合作的构建上。而聚集足够多头部资源的链接后，会产生从众效应，大部分小博主也会跟着发布相关文案，并给予网站链接。
作者：Daniel
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