1.关注行业博客,重点学习思路。
http://gaps.com是我个人最喜欢的博客之一,作者是原ViperChill的Glen,经常分享万字长文,内容涉及SEO、外链、Niche等,很受启发。我经常从他分享的case study中得到灵感,顺藤摸瓜,利用一些工具进行挖掘,探索出很多有参考价值的网站。
其他值得关注的博客包括:
2.购买niche挖掘工具。
Niche Reaper(以下简称NR)是比较出名的一个。
NR是一款在线工具,数据库有上百万的关键词,支持多种维度来进行筛选,包括搜索量、KD(关键词难度)、CPC、Traffic Value、Adsense Value、Commercial Intent等filter选项,每5分钟会更新一次数据库,添加新关键词。其中的Commercial Intent,我不知道它们具体算法是怎么样制定的,但是经过短暂观察,数据并不是很准确。
其他工具推荐:
3.购买niche报告。
NicheHacks这个网站提供一项订阅服务,每月$29,会不定期更新一些niche report。Report格式是PDF文件,会从10多个角度来分析niche,很全面,对我们来说,是一个花钱买时间的好选择,如下图所示:
4.通过目标Niche站、权威站,反向查其关键词。
需要工具: SEMrush(或)Ahrefs。
写到这里的时候,我随手Google了一下,搜这个词“best kitchen knife”,在第一页中,除了http://reviews.com、http://goodhousekeeping.com、http://nymag.com这些大站,找到了这个站http://Foodal.com。把它扔到ahrefs,果然是个外链做的很硬的Amazon Aff站,许多厨房产品的money keyword都有不错的排名:
5.浏览Affiliate网盟。
如果你想做虚拟产品Affiliate,Clickbank(CB)是最好的Affiliate联盟之一,注册平台后进入CB Marketplace,有20余种类别下的虚拟产品可供选择,我们可以通过平均销售金额、续费率、Gravity等数据来判断潜力收入。
6.(进阶篇)通过网站交易平台,获取网站一手报告。
这个方法可以直接获得目标网站的全部信息,包括网站流量、网站收入、内容计划、外链情况等所有细节的资料。
当你拥有了一定资源,这是一条捷径,以后我会写文章进行详细介绍。
本文所提到的方法,主要适用于SEO-oriented网站,也就是只要依靠Google自然流量的网站,不适用于Facebook、Pinterest等社交流量为主的网站。
如果喜欢Lebron的文章,欢迎关注联系:
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