2019年8月2日星期五

(百度 & Google) SEO的异同|林子超博客


不能完全同意上述一些观点。个人观点-过去：(百度 & Google) SEO=外链=暴力 ；现在及将来：(Google) SEO处在变革期，流量行业的发展趋势是“流量思维多渠道化”，且由原来“只重视流量获取，然后一刀切”向“流量获取、用户存留、可持续盈利”转变；SEOer在朝整体战略方向转变（哈哈哈）。近年没有做过百度，不予评论（呵呵呵）。一提到SEO，大多数人还停留在“挖词”、“刷外链”、“站群”等印象中，这其实是N年前对SEO的标签化定义。事实上，新时代的SEO早已超出单纯“做排名”范畴，包含了诸多有趣、有挑战性、值得长期钻研的方面，比如行业调研、内容营销、转化率优化等等。这点在主流Google生态体系下，体现十分明显-优秀个人站长早已不在纠结于传统的SEO（纯做排名），行业对SEO从业者的整体skill set要求也在提高，优秀玩家普遍具有较全能属性。仅从流量获取角度来说，Google仍然是核心流量渠道，但是流量思维多渠道化的趋势愈加明显，玩家们不再将100%投入到Google排名，而是重视所有流量渠道，如organic search、paid search、social media、email marketing等，毕竟大家互有利弊-_________________________________题外话分割线_________________________________________organic search traffic利：被动流量(对固定时间的要求少); ROI最高(毕竟是"免费流量"嘛); 享有"权重复利"(流量由10k-1m比0-10k要相对容易)；长期效应好（一个内容可以在几年之内源源不断引流）弊：慢；缺少绝对控制权；不适合新站。paid traffic (search, social media)利：快；易扩大；适合新站；附带光环（如果做FB，直接买流量的同时，还能累积粉丝）；间接帮助关键词排名。弊：需要持续投入时间精力（重复性劳动多）；广告优化能力要求高；变数多，波动大（一个操作失误可能造成$10k损失）。organic social media traffic利：成本低（甚至低于SEO搜索流量）；快。弊：对内容营销要求高；需要持续投入时间精力；短期效应。email list利：流量精准，转化率高；可重复利用（收集一个精准列表，长期推送各种affiliate offer，很爽哟）。弊：需要长期积累；不是适合所有行业（相对比较适合2B市场）；对内容要求高（不适合国人玩英文市场，我个人做这块就很痛苦-.-）。_________________________________题外话分割线_________________________________________继续，G和B对比来看，个人认为，从可持续发展角度来看，Google领先了N条街，Google通过持续不断的算法调整，来促使从业人员创造更有价值的内容。战略思维占了80%重要性
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