2019年8月2日星期五

(百度 & Google) SEO的异同|林子超博客


不能完全同意上述一些观点。个人观点-过去:(百度 & Google) SEO=外链=暴力 ;现在及将来:(Google) SEO处在变革期,流量行业的发展趋势是“流量思维多渠道化”,且由原来“只重视流量获取,然后一刀切”向“流量获取、用户存留、可持续盈利”转变;SEOer在朝整体战略方向转变(哈哈哈)。近年没有做过百度,不予评论(呵呵呵)。一提到SEO,大多数人还停留在“挖词”、“刷外链”、“站群”等印象中,这其实是N年前对SEO的标签化定义。事实上,新时代的SEO早已超出单纯“做排名”范畴,包含了诸多有趣、有挑战性、值得长期钻研的方面,比如行业调研、内容营销、转化率优化等等。这点在主流Google生态体系下,体现十分明显-优秀个人站长早已不在纠结于传统的SEO(纯做排名),行业对SEO从业者的整体skill set要求也在提高,优秀玩家普遍具有较全能属性。仅从流量获取角度来说,Google仍然是核心流量渠道,但是流量思维多渠道化的趋势愈加明显,玩家们不再将100%投入到Google排名,而是重视所有流量渠道,如organic search、paid search、social media、email marketing等,毕竟大家互有利弊-_________________________________题外话分割线_________________________________________organic search traffic利:被动流量(对固定时间的要求少); ROI最高(毕竟是"免费流量"嘛); 享有"权重复利"(流量由10k-1m比0-10k要相对容易);长期效应好(一个内容可以在几年之内源源不断引流)弊:慢;缺少绝对控制权;不适合新站。paid traffic (search, social media)利:快;易扩大;适合新站;附带光环(如果做FB,直接买流量的同时,还能累积粉丝);间接帮助关键词排名。弊:需要持续投入时间精力(重复性劳动多);广告优化能力要求高;变数多,波动大(一个操作失误可能造成$10k损失)。organic social media traffic利:成本低(甚至低于SEO搜索流量);快。弊:对内容营销要求高;需要持续投入时间精力;短期效应。email list利:流量精准,转化率高;可重复利用(收集一个精准列表,长期推送各种affiliate offer,很爽哟)。弊:需要长期积累;不是适合所有行业(相对比较适合2B市场);对内容要求高(不适合国人玩英文市场,我个人做这块就很痛苦-.-)。_________________________________题外话分割线_________________________________________继续,G和B对比来看,个人认为,从可持续发展角度来看,Google领先了N条街,Google通过持续不断的算法调整,来促使从业人员创造更有价值的内容。战略思维占了80%重要性

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