2019年8月19日星期一

厚黑学网案例分析



要给大家讲个案例,就是出售自己的服务的。

大家先看网站:厚黑学网。



这个网站是三年前在一个站长友链交易群里面发现的,当时看到这个站第一反应:卧槽,还有做这种站点,怎么赢利啊?

我们先来看一下这个站点的资历:7年的老站,百度权重是3,每天自然流量在800左右



关键词也全都是关于“黑厚学”的,而且排名非常不错。



当时非常疑惑这个网站如何盈利的?

后来才发现原来这个站长在做厚黑学的咨询和培训,还有就是卖厚黑学视频资料的。前两年会员收费是198还是298元,具体多少钱忘记了。但是一直做了好多年。

现在在上去他的网站,可以发现这个站长已经逐渐把流量沉淀到了公众号,并且将培训费用降到了99元,这个站长也就是开始做小单系统了。

这种站点,肯定是赚钱的,不赚钱他不会一直在优化自己的成交流程,和成交单价。一天800的流量,按照他2000个人成交一个,他两三天也能出一个单子,而且是全自动的。一个月2万多的流量,他成交10个会员就有1000元,成交20个人就有2000元。

他唯一的成本就是域名和服务器的费用。他的课程应该是收集网上的,可能自己讲的部分需要自己花点时间录成视频,资料和课程都是重复售卖的,一本万利。这个站已经有7年的时间了,这个站长赚了多少钱只有他自己知道。

网站优化上去,只要不犯错,排名是很难掉下去的,特别是这种这么偏门的行业,做的人少,基本就是一本万利的生意。

退一万步,即使不成交,这些客户也会有一部分沉淀到他的公众号里面,会为他后续的孵化做积累。

所以赚钱的法门千千万万,很多你看起来根本不起眼的站点,其实一直都在闷声发大财,以一种你看不懂的方式在赚钱。

其实商机无处不在,关键需要一双发现的眼睛。

做站盈利,其实不难。找到一个细分的领域,深挖下去,只要耐得住时间,就能躲起来赚钱。

希望自己给大家介绍这样的案例,能开拓大家的思路,给到大家一些启示。

作者:毛小白日记 公众号:毛小白奋斗在深圳

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