2019年8月8日星期四

什么才是真正的SEO?

什么才是真正的SEO?
SEO可以帮你将网站中的高质量内容更好的呈现给搜索引擎,获取更多流量.
抄自百度

SEO优化技术

搜索引擎优化(SearchEngine Optimization,简称SEO),指为了从搜索引擎中获得更多的免费流量,从网站结构、内容建设方案、用户互动传播等角度进行合理规划,使网站更适合搜索引擎的检索原则的行为。
SEO可以帮助将网站中的高质量内容更好的呈现给搜索引擎,SEO和搜索引擎,是良性的共生关系。
SEO自从1997年左右出现以来,逐渐分化成两类SEO行为:
1、一类被称为“白帽SEO”,这类SEO起到了改良和规范网站设计的作用,使之对搜索引擎和用户更加友好,并从中获取更多合理的流量。
搜索引擎鼓励和支持“白帽SEO”,为了帮助网站更好的进行白帽SEO,我们发布了《百度搜索引擎优化指南》,建议按照指南来优化网站,可以获得更好的效果。
2、另一类被称为“黑帽SEO”,这类SEO行为利用和放大搜索引擎的策略缺陷(实际上完美的系统是不存在的)获取更多用户访问量,而这些更多的访问量,是以伤害用户体验为代价的,所以,面对黑帽SEO行为,搜索引擎会通过一些策略进行遏制。
如果您的网站使用了一些黑帽SEO的手段,反而会影响网站在搜索引擎中的表现,严重的甚至会从百度中消失。
SEO是一项重要且复杂的工作,聘请正规的白帽SEO顾问或者SEO公司可以帮助更好的优化您的网站。但是,有一些不道德的 SEO会采用一些夸大的宣传欺骗站长,或者使用黑帽SEO手段获取流量,最终导致优化达不到预期效果甚至因为黑帽SEO而带来负面影响。
如果您正准备或者已经聘请SEO公司,请注意以下问题:
1、考查对方是否有稳定的成功案例;
2、确认对方对你网站的更改都遵循《百度搜索引擎优化指南》;
3、制定衡量SEO成果的指标,方便衡量SEO效果;
4、没有人可以保证网站在百度搜索结果排名第一。
SEO可以帮你将网站中的高质量内容更好的呈现给搜索引擎,获取更多流量,,但没有人可以保证你的网站排在第一位。

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