2019年8月8日星期四

ITSEO夜息深度分析知乎seo发展的过程

相信很多seoer们认为现在的知乎不再需要seo了,那么这是不是就意味着seo将亡?答案当然是NO~NO~NO~。下面就由ITSEO夜息来深度分析一下知乎seo发展的过程,大致分为以下三个阶段:

1、“闭关锁国”阶段,知乎团队一门心思地在做提升问答质量、用户量这些事情上,邀请才能注册,登录才可拜候,spider在这些限制前提下很难对内容进行抓取,自然也就没有流量了。但是若你是一位资深的seoer,相信你能看出这其实是知乎团队为了网站后期运营在囤积力量罢了。

2、局部开放~增加知乎用户群体基数。在前期良好口碑的冲击下~知乎的用户群极具暴增,这就使得知乎的seo变的可预期。通过庞大的用户群源源不断的提问,知乎团队高质量及时有效的回答,源源不断的产出优质文章。而用户中心页面往往被用户在互联网上留下了大量spider入口,在这庞大的资源面前,知乎团队需要做的就只是规范前端元素为更易于被机器理解的格式,尽可能多的将内容们互相关联起来,这既符合信息架构学、自然用户行为的逻辑,也能够更加便利搜索引擎 robot 的抓取与处理工作。当这部分工作告一段落,索引量就提升了100%。

3、我认为是腾讯投资知乎开始的时间点到现在。为什么这么说?刚特意去查了下时间点,验证了我的说法。知乎SEO流量起飞的时间点是2015年10月,腾讯投资知乎公布消息的时间是2015年11月。当然不是腾讯把知乎SEO流量提升数量级的,,

4. 从融资传闻中投资商有百度,我相信在百度和知乎沟通的过程中,百度应该意识到知乎的内容对于百度搜索结果体验是个优质的弥补与提升,所以主动将知乎的排序提前了,也就是加入了暗网阿拉丁。这也是为什么往往知乎关键词排名比百度知道还高的原因,并且同一query知乎有2个甚至2个以上的搜索排名(一高一低)。有好的内容自然会获得强有力的话语权,SE给到流量倾斜也是无可厚非,这也是搜索引擎的素质,在当今黑百度搜索搜不到靠谱的东西已经酿成政治正确的情况下,百度还不思变那真是要丸。知乎在这个流量和用户量的底气下,把网页一改版,特别是用户中心的改版,完全是SEO的元素下降到极致的表现,这个底气已经让知乎可以弱化SEO了,我原以为是循序渐进的过程,没想到这次改版完全是一步到位。

今时今日,刷知乎已经是大部分人的生活常态了,在知乎的成长过程中,seo到如今每天贡献千万篇UV功不可没,在对的阶段做了最正确的事,使得知乎已经能自成一个循环系统,对seo需求的弱化也是可以预见的。知乎的seo做的只是及格,算不上seo的优秀样板。毕竟知乎的起步资源摆在那里,有了好的策划、好的运营模式。有今天的成果也是必然的。SEO是门系统且科学的学问,也是最经济最划算最低成本的获取流量途径,周边一群SEO大牛,何愁流量不长,网站排名上不了首页~

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