2019年7月19日星期五

Google Analytics课程目录|林子超博客

GA学习目录
1. Google Analytics(分析)简介

1.1 为什么要进行数字分析?
1.2 Google Analytics(分析)的工作原理
1.3 Google Analytics(分析)设置
1.4 如何使用过滤器设置数据视图

2.Google Analytics(分析)版式
2.1 浏览 Google Analytics(分析)
2.2 了解概览报告
2.3 了解完整报告
2.4 如何分享报告
2.5 如何设置信息中心和快捷方式
3. 基本报告
3.1 受众群体报告
3.2 流量获取报告
3.3 行为报告

4.基本的广告系列与转化跟踪
4.1 如何衡量自定义广告系列
4.2 使用网址构建工具跟踪广告系列
4.3 使用“目标”功能衡量业务目标的达成情况
4.4 如何衡量 Google Ads 广告系列
4.5 课程回顾和后续步骤

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