SEO技术领域的搜索引擎优化指南
理解用户的需求、了解搜索引擎的原理、明白如何通过搜索引擎优化对网站产生价值,这是SEO学习中应该陆续深入的三个部分。以个人经验,总结以下搜索引擎优化指南:
理解用户的需求
在做排名前,先将自己放到一个搜索者的位置——“我想通过搜索引擎找到什么?”。结合搜索意图三分法:导航型、信息型、事务型,可以实际的了解到什么是用户想要的、搜索引擎想展现的、网站所应该提供的。
了解搜索引擎的原理
不要相信网上绝大多数所谓的SEO教程,因为那往往是不懂SEO技术的人在以讹传讹。若没有对搜索引擎的本质原理有了解,那么对于SEO的任何认知也都是无依据的。
学习SEO,推荐从《走进搜索引擎》一书开始(尽管大方向上应该先深入了解用户需求,但没有专门的对应书籍)。
让seo优化对网站产生价值
单纯SEO流量的数字对网站没有任何价值,需要转化成收益。
网站上的信息架构是如何构建的?用户从SERP进入网站后是否有顺畅的途径可以浏览他想要的信息?如何将导航型与信息型的搜索,也产生商业价值?这些都是SEO需要考虑到的。
用户、搜索引擎、网站三面,于搜索引擎优化缺一不可。
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