SEO stands for Search Engine Optimization. It is the process of optimizing a website or web page in order to improve its ranking and visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic traffic to a website by improving the relevance and authority of its content and optimizing its technical structure. This involves various techniques such as keyword research, on-page optimization, link building, and content creation. The ultimate goal of SEO is to improve the user experience and make it easier for search engines to understand and rank a website’s content.
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