2019年3月11日星期一
做搜索引擎优化 (SEO)2019年
做搜索引擎优化 (SEO)2019年
1,了解市场,熟悉竞争对手,精通产品。
2,对搜索引擎工作原理了解,了解谷歌工作方式。
3,数据分析
4,目标驱动法,根据目标执行。(非常重要,大多数失败的原因是执行不到位)
5,产品运营
询盘 = 流量*转化率(下面自行拆分)
需要:市场,行业自身产品,seo,产品运营,数据分析,至少懂一门技术(别说seo不需要技术,大量的编辑拉低了seo从业水平。)
顺便贴上多年前对seo的判断:
如果你只会写文章,那不叫SEOer,叫编辑。
如果你只会发外链,那不叫SEOer,叫外推或者,外链专员。
如果你懂得SEO基础知识,并且会做文章和外链,那叫入门级SEOer。
如果你多懂得一些站内优化(URL结构,内链布局,页面结构,等等),长尾词挖掘。那么你是个SEOer了。
如果你懂得一些代码知识;懂得通过日志分析,再利用robots,nofollow来引导蜘蛛;交给你一个网站,你懂得思考这个网站SEO该从哪方面入手,先做什么,后做什么,能很快的在脑海中把基本思路定下来;在网站需要改进的时候,懂得怎么去做。(比如,网站收录量不理想,那么如何提高收录,你能通过网站的实际情况给出解决方案)那么你可以算资深SEOer或者SEO高手。在SEO阶段和资深SEO阶段,如果你懂得管理,那么你可以是SEO主管。
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