2019年3月1日星期五
Google排名1~10的点击率参考,告诉你如何评估SEO流量
以前经常给客户做SEO,需要评估排名和流量,因为具体的流量评估数据(而且相对科学的评估)对谈客户会有很大的帮助;所以做过一些相应的数据调研;可以惜原来的数据全丢了;今天正好看到国外一机构调研的数据,记录下来备用;
该数机调只调研了某个关键词1~10位各排名的点击率,可以参考一下:
不能保证数据的准确性,但对专业做SEO的人员来说还是有一定的参考意义;
当然,如果想要知道更准确一点的数据,如果你的网站已经有一定的数据积累的话,在Google 站长工具后台 也是可以看到相关排名的点击率的;这里的数据比较真实(但也只抽取了部份数据),可以把排名1~100位的点击率都可以分析出来;从后台真实数据来看排在第1位的点击率还是比较准的;
同时再看另一份数据,排名上升1个点,点击率上升0.2%,相对于上面的研究基本也很接近;
所以作为一个SEO从业人员,如果要老板或是客户需要一个SEO效果评估,则可以根据这些数据做出一个比较精准的流量预期;
预估流量=关键词搜索量/曝光量 *点击率;
比如:月搜索量10W的关键词,则可以给出如果评估:
排名做到 10~12 位 预估流量:10W*2.6% 约 2600;
排名做么1~3位 预估流量:10W *30% 约 30000;
……如果你有数据,有时间的话,可以把1~100位各区间的流量都做个评估。这样做起来就更有方向了;
当然,这个只是粗略的评估,因为实际上还要考虑关键词的搜索趋势,周期,曝光量等等;这些都可以调整相应的数据做参考;
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