Amazon SEO Item Optimisation
Finally, the easiest way for ranking above your competitors is to set the product for Amazon SEO. The reason behind this is, as stated, the possibility of being selected for Amazon’s Choice program, and there are several elements to consider on this behalf.
- Images: Only use high-quality (150 DPI or more), 1000x1000 px (minimum) images that allow users to zoom in when needed. Primary photos of the products should be displayed as white background images – at least 2-3 images in this format – and then you can include lifestyle or scale photos, the one that benefits the most your product.
- Title: Like Google, a title is the most important factor for getting your product to rank. The best formula to follow is to include – in this order – product colour/brand name/model/size (if applies).
- Descriptions: Regarding this point, readability is a must. Avoid cheap marketing phrases that tend to drive prospects away. Instead, include vital information to show what your product is and does.
- Sponsored products: Another valid approach is to sign up for Amazon Sponsored Product program, in which your products can show up as ads right next to what people are looking for as suggestions, or at top/bottom of a search page result in Amazon. Merchants say that the impact of this service is noticeable, therefore is a good option to consider for quicker access to your products for purchase.
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