What are the benefits of setting up retargeting campaigns and using Google Analytics for remarketing?
Remarketing campaigns are an essential staple in all PPC campaigns today. Thanks to the volume of content and the numerous channels available to a potential customer, remarketing campaigns cut through the noise and encourage leads to convert.
At this point, I believe Retargeting should be a staple in all advertising strategies. If done well, there can always be a positive outcome from reengaging with previous visitors. #semrushchat 2/7
Here are some ways it can help create a positive outcome for your campaigns:
1. Create Top-of-the-Mind Awareness
Most customers don’t buy from a brand the first time they click on an ad. According to Pair Networks - @pairnetworks, an average shopper needs to be introduced to a brand 27 times before making a purchasing decision. This continuous exposure helps you to build trust and credibility with your lead and, in turn, will encourage them to convert.
2. Encourage Users to Take Action
Retargeting campaigns help you reach leads who have already engaged with your brand, but, for some reason have not converted yet. By repeatedly showing your ads, you can nurture them to conversion.
A1: Through retargeting, you're able to easily reach people who have already engaged with your brand in some way.
If they didn't take action and convert before, this could be your chance to secure them. #semrushchat
Q1. What are the benefits of setting up Retargeting campaigns and using Google Analytics for remarketing? #semrushchat pic.twitter.com/9YxV4nbmeq
It helps to push users from consideration to Purchase funnel #semrushchat
3. Cross-Selling, Pp-Selling, and Re-Selling
Retargeting campaigns are not just for leads who have yet to convert. Existing customers can also be targeted and encouraged to buy more from your brand; this can be ads for an offer of a product they have recently purchased, ads for a product that is complementary to their recent purchase, and so on.
Retargeting campaigns are a great way to reengage with users who have interacted with your company before. Maybe they didn't convert and you're trying to win them over. Maybe they did and you're trying to upsell, cross sell, resell, etc. #semrushchat 1/7
4. Use Google Analytics to Create Targeted Lists
The effectiveness of your remarketing campaigns is largely dependent on sending targeted messages to your existing customer list; this is where Google analytics can help you.
Google Analytics is a great way to build meaningful Retargeting lists based on the data in your GA profile. Using the Audience builder, you can create nearly any segment of users to leverage in Google AdWords (soon to be Google Ads) campaigns. #semrushchat 3/7
Using GA, you can get a basic list of the users who engaged with your brand, what their intent is, and what kind of action they took on your site. This information can help you to create segmented lists to send them personalized and custom content that is relevant for their search.
A1: IMO using Google Analytics provides you with a starter pack of remarketing lists like page depth, duration, but you can also create conditional lists and lists based on intent. #semrushchat
Q1. What are the benefits of setting up Retargeting campaigns and using Google Analytics for remarketing? #semrushchat pic.twitter.com/9YxV4nbmeq
A1: Pretty much anything in Analytics can be created into a remarketing audiences. Instead of page visits we can target specific groups of people and the actions they took on the site. #semrushchat
By linking Google Analytics with Google Adwords, you can leverage the lead insights you get from your website to build segmented lists. Though you cannot use Google Analytics data to enhance your campaigns in other channels, you can still use the audience builder to target users on the Google Search Engine, which can be a substantial win for your PPC campaign.
The biggest drawback with Google Analytics audiences is that they can only be leveraged in Google AdWords and not other channels. Maybe someday we'll be graced with that ability, but I'm not holding my breath. #semrushchat 6/7
To take advantage of the GA audience builder, you have to link your AdWords and GA accounts. I wrote a post about how to do this and some other benefits of linking these accounts late last year that might be of use to some folks. #semrushchat 7/7
So, remember to link your Google Analytics account with your Google Adwords to harvest the data you generate. Check out Michelle’s detailed post on the advantages of doing so and the impact it can have on your campaign.
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