Social Media Has Become a Powerful Marketing Tool
One of the biggest assets that helped me market my business without using Google was social media.
Social media has been a massive advantage to my business, and it could be for yours as well. If you’re ignoring the power of social media as a marketing tool, you’re making a big mistake.
Everyone who follows you is opening an immediate communication channel with your brand (something that used to be almost impossible to achieve).
That means you can reach out to them again and again with special offers and exclusive deals. I made sure I gave my followers what they wanted and kept them engaged with contests and other offers to keep them active.
Your followers can also help with marketing your business even further. When they “like” something you post, this action alerts all their friends.
Your followers provide a huge opportunity for you because they can do a lot of your marketing legwork by promoting your business to their friends.
How to Get to Even More Potential Customers
Don’t think that just because you’re running an online business, you only have to market it on the internet.
Your local area has a few advantages for getting people to notice you. First, people are more loyal towards a business when they know it’s local.
Second, you can market to people who might not have found out about your product online. I captured this untapped customer base by going door-to-door with leaflets. I was also active at charity events and other local community functions.
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