Social Networks And Viral Marketing
You can’t predict what type of content will go viral (meaning that it spreads quickly through social shares, emails, search engine traffic, and other referrals). There’s also no definitive metric to determine whether a social media post, blog article, YouTube video, or other piece of content “goes viral.”
However, it’s definitely the golden ticket in this age of Internet marketing. Getting your brand in front of as many people as possible is the ultimate goal, and viral marketing via social networks can make it happen.
There are a few ways in which you can improve your chances of creating a piece of viral content:
- Use lots of visual imagery, such as photos and video.
- Piggyback on a trending or popular subject.
- Build your audience first, then release the content.
- Ask your followers to share the content.
- Offer something that’s more educational, inspiring, or entertaining than anything your
- competitors have produced.
- Provide an incentive for sharing the content.
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