2017年11月23日星期四

Benefits Of Transcribing Multimedia Content: From SEO to Beyond|林子超博客

Benefits Of Transcribing Multimedia Content: From SEO to Beyond

SEO benefits aside, transcripts also improve accessibility, especially for users with poor internet and can’t properly load the audiovisual content, or users with hearing or visual problems. You can even repurpose transcripts into other types of material, such as new articles, slide presentations, or social media posts.
Still, some webmasters neglect to put out transcripts for their multimedia content for one reason or another; mostly, they point to the understandable reason of budget and time constraints.
But when Google says that transcriptions can directly improve your SEO, you listen.
Some cases in point:
As it turns out, of all the unique visitors of TAL who found their site through search, a portion of those had landed on a transcript page. The transcript pages also contributed to a 4.36% increase in inbound traffic and a 3.89% increase in inbound links.
So from this, we can all agree: transcription is not just a nice-to-have—it is a valid SEO tactic.
And now this brings us to the heart of this article: How can you transcribe within budget?
Let us count the ways.

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