Benefits Of Transcribing Multimedia Content: From SEO to Beyond
SEO benefits aside, transcripts also improve accessibility, especially for users with poor internet and can’t properly load the audiovisual content, or users with hearing or visual problems. You can even repurpose transcripts into other types of material, such as new articles, slide presentations, or social media posts.
Still, some webmasters neglect to put out transcripts for their multimedia content for one reason or another; mostly, they point to the understandable reason of budget and time constraints.
But when Google says that transcriptions can directly improve your SEO, you listen.
Some cases in point:
- After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts.
As it turns out, of all the unique visitors of TAL who found their site through search, a portion of those had landed on a transcript page. The transcript pages also contributed to a 4.36% increase in inbound traffic and a 3.89% increase in inbound links.
- Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall.
So from this, we can all agree: transcription is not just a nice-to-have—it is a valid SEO tactic.
And now this brings us to the heart of this article: How can you transcribe within budget?
Let us count the ways.
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