这是个挺好的问题,一般建立广告的audience有3个思路:
1.利用你老客户的联系方式建立custom audience,在此基础上建立lookalike audience,个人经验觉得这种audience的ROI是最高的。你还可以直接利用某些邮件订阅软件集成功能,比如mailchimp,直接定位到邮件订阅着的Facebook账号。
2.通过视频广告根据用户观看时长来建立post engagement的custom audience,一般观看越久的用户越有可能是你的潜在客户,你可以用这个custom audience作再营销,或者在此基础上建立lookalike audience。
3.利用网站关键页面的访客建立custom audience,再建立lookalike audience。
以上3种思路一般情况要比你自己通过兴趣爱好定位的要更精准
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回复删除Thanks.