为什么SEO这么长时间?|林子超博客

在这里，然后，是一个螺母和螺栓的答案的问题，为什么搜索引擎优化需要这么多时间。正如你所看到的，这经常耗时的过程，是保证你的SEO美元花费的所有部分。
分析你的竞争对手要花更多的时间比你想象的
除非你销售的产品或服务，也就是不到一个月或两老，你将有竞争对手谁已经排名在搜索引擎结果页面（SERP中）。只要平等的基础上与他们是一个 任务，可能需要一段时间。
说实话，即使是最好的SEO分析师将需要花时间去找出什么，地面居然是。在大多数市场中，你的竞争对手已经花了十年或更长时间，同时建立自己的网站，这些网站的链接。彻底的竞争分析将考虑到每一个环节，导致每个竞争者的结果，显示了您想要的关键字排名结果的前几页上。雄伟壮观的SEO链接之类的工具或打开网站浏览器，可以在地面发展的理解很有帮助。
搜索营销竞争力的分析工具也可以用来帮助你在你的领域的竞争水平评估。这些工具提供由少数公司像iSpionage Spyfu。比如在虚拟主机空间的新加入者，可能使用iSpionage的比较功能，为行业关键词的竞争水平进行评估。
当你看到大量以百万计的第一页关键词SEO流量值，然后你知道，竞争将是激烈的。根深蒂固的竞争对手在很多市场已经一段时间的竞争，战略优化较长的尾巴，将能够竞争的特定行业内的龛，龛是经常采取的最好的办法

All-in-One package of 25+ Premium Tools for 30 days in $10 only!|林子超博客

All-in-One package of 25+ Premium Tools for 30 days in $10 only!

What can you do with these tools?

Search Engine Optimization (SEO)
Graphic Designing
Content Writing
Digital Marketing

Tools included in $10 package:

SEO Moz (Medium Plan)
SEMRush (Both Pro and Guru Plans)
BuzzSumo (Large Plan)
Grammarly (Premium Plan)
WordAi (Turing Plan)
Article Forge (Premium Plan)
LongTailPro (Pro Plan)
Warrior Forum (War Room Subscription)
WooRank (Premium Plan)
SkillShare (Premium Plan)
ClickMagick (Pro Plan)
SERPs (Agency Plan)
TeamTreeHouse (Pro Plan)
CrazyEgg (Pro Plan)
Netflix (Premium Streaming Plan)
Amazon Prime
WWE (Premium Plan)
Webtexttool (Business Plan)
CognitiveSEO (Professional Plan)
Lynda (Premium Plan)
Alexa (Advanced Plan)
CanIRank (DIY Agency Plan)
DeepCrawl (V2 Demo Plan)
Buffer (Large Plan)
Canva (For Work Plan)
LXRSEO (Small Business Model Plan)
Wordtracker (Gold Plan)
Unbounce (Premium Plan)

Additional Tools (Outside of this $10 Package for 30 days):-

KWFinder in $8 (Premium Plan)
SpyFu in $10 (Basic Plan)

You'll be given an online notepad link on https://note-pad.net/en
Notepad will be consisting of usernames and passwords of all the tools that will be updated in
case of any issue. 0% downtime and easy reporting procedure.

Note: All logins with direct usernames and passwords. However, access to SEMRush & Majestic will be provided via Firefox Portable Browser.

Contact: programmerfahad@gmail.com

新浪博客另类截流玩法|林子超博客

相信大家都在愁怎么才能让自己的粉丝裂变。今天就分享一个“神器”玩法，我们很多时候都离不开引流，然后通过转化，形成成交，做好了之后打造一个售后系统处理后续问题。其实整个无非说穿了就是这么多，再者执行力的问题。

我们发广告、加好友、做截流，其实本质是都是为了流量，是为了让更多的人看到你的产品，然后产生购买。因此“流量为王”几乎让多数人达成共识。没有流量来，你的产品，你的思维还能卖出去吗？

有个朋友爆料最近的新玩法。还有一些截流、同行相互竞争的。

下面给大家说说具体操作步骤

我们拿减肥的产品来举例。比如最近淘宝排名靠前的，投放付费广告的产品。

选第一个看看

减肥茶有几款产品，对吧。

首先直接注册几个新浪博客的账号，博客名称就改成你要截流的这个产品名：

然后找点养生类的文章，自己改一下，或用软件做个伪原创发上去，提交给百度，一般几天时间就收录了，每天花十几分钟，随意更新些文章，当然标题稍微讲究一点。

百度提交的网址更新了，老方法不再使用，新方法看图(http://www.soshoulu.com/sousuotijiao/baidu/)

标题怎么写也是有讲究的，例如：

“XXX冬瓜荷叶茶多钱”

“XXX冬瓜荷叶茶效果怎么样”

“XXX冬瓜荷叶茶好不好”

我总结一下：标题围绕你要优化的关键词来拟定，并且内容要做适当一些修改，不要直接复制，然后发上去就行了。不然百度认为你是抄袭的文章，权重自然就下去了。

下面就是百度收录后，自己平时通过搜索关键词点击进入这个博客，偶尔也让你的朋友搜索点击几下，换不同的ip。例如手机搜、电脑搜、换不同的浏览器很快就能获得不错的排名。

正是因为新浪博客不像百度知道、百度贴吧限制那么严格，所以你发的就没有特别严格要求了，你可以搞个公众号，新浪的博客里写着免费申请试用XXX冬瓜荷叶茶，每天仅限10个名额，只要进了你的博客，我保证没人能经得起这样的诱惑，因为这些人不是搜其他词来的。想买房的人不会搜XXX冬瓜荷叶茶的。所以流量是相当的精准。

那么这个是不是精准吸粉了。肯定的，都是质量比较高的粉丝。

有的人会问了，我什么这么确定用新浪博客，出来的关键词搜索排名一定就会靠前呢?

看下面的图，你就明白了。这么多拥有搜索量的词，新浪博客都是排第一的。

下面是画重点：

1.新浪博客权重比较高，百度天生给的搜索排名就好过其他网站。

2.这是个产品词，刚开始做宣传，根本不算热门词，这种不热门的词，稍微做下优化就上去了，相当简单。

3. 成本少，反正注册博客又不花钱，花几个小时优化个关键词，涨涨粉不也挺好的嘛。

当然，你也可以用这个方法操作其他的产品，也可以把你的同行的产品词全部弄一遍...找到适合自己的。

剩下的就是打造成交系统，有的人会说，话术什么的我不知道，产品怎么使用，怎么卖的，什么人卖什么数目的产品我什么也不知道咋办?

一方面可以从同行那里得知，你在哪看到的产品，你就加他们，比如刚刚淘宝上的产品，你就去问他们客服。之后可以自己不断变换话术等方法。

产品方面怎么弄？别人现在付款了。怎么给他发货呢?可以去1688.com批发。还有一件代发的。自己选，自己挑，总会有适合你的产品的。

“师傅领进门，修行看个人。”这个就和大家分享到这里。

作者：微信公众平台 hongyunge8

The 5 Real Benefits of Guest Blogging|林子超博客

The 5 Real Benefits of Guest Blogging

1. By doing guest blogs on high authority sites, you will get natural backlinks that will not hurt your website or blog.
2. Guest blogging is one of the major sources of quality traffic and increased exposure.
3. Building relationships is very important in digital marketing. Guest blogging helps you build strong relationships with your audience.
4. Guest blogs on top sites, such as  SEMrush and Template Monster, help you capture a broader audience.
5. Guest blogging helps you to discover better business opportunities.

Key Points to Consider When Guest Blogging

1. Do not waste your time on websites with low domain authority (DA).
2. Always consider websites that have a high social follower/following ratio.

Check out this List of 180 websites that accept guest posts.

Link Building Strategies: Conclusion

Link building is crucial to any SEO campaign. Thankfully, we can still rely on a few link-building techniques that will work in 2018.

I hope you will implement all of these link building strategies in the right way so that you will move ahead of your competitors.

What’s your experience with these strategies? How have they helped your SEO? Share your views in the comments section.

深圳市迪比科电子科技有限公司|林子超博客

  深圳市迪比科电子科技有限公司（www.dbkbattery.com）成立于2004年，座落于中国科技发展前沿城市--深圳。
     迪比科专业制造和生产移动电源、电池和摄影器材类等产品，并广泛承接海内外客户的OEM和ODM的合作项目，在过去的10年中，迪比科电子高速发展，取得了令业内瞩目的成绩。
     目前公司已具备了拥有5000多名员工和厂房面积32000平方米的基础规模。旗下涵盖5个分子公司，2个事业部（ 江西迪比科股份有限公司（总部）、深圳迪比科电子科技有限公司、深圳储能电子科技有限公司、深圳迪比科品牌部、江西迪安新能源动力有限公司、东莞迪比科能源科技有限公司 ）。迪比科不断的推陈出新，在多个行业领域都拥有广泛的产品线，依托强大的厂家实力，以高品质为要求，满足市场需求为目标，一直致力于将迪比科打造成国内优质的领导品牌。
     迪比科电子自诞生之日起，秉承追求卓越、不断进取的发展精神，通过自身日臻雄厚的研发实力，稳定、科学的生产制造平台和严苛与专业并重的质量管控系统，致 力于为来自世界各地的客户提供性能稳定、高性价比的产品，及时守信的交货承诺和优质、上乘的售后保障。我们不懈的努力也赢得了五湖四海广大客户的信任和忠 诚，助力迪比科电子迅速成长为众多国际知名企业和品牌的合格供应商。
      迪比科在海外市场取得辉煌成就之时，也非常注重国内市场的发展和民族品牌的塑造。在全国发展了很多代理商和办事处，打造了在数码电子市场广具知名度的“迪 比科”品牌，通过广阔的市场网络和专注的品牌推广，把迪比科品牌传播给每一位数码爱好者。为了迎合市场的需求，为数码消费者提供便利，2010迪比科移动 电源开始投产，并迅速成为移动电源生产型企业的巨头之一。

深圳市贞知科技有限公司（以下简称TVC）虚假招聘

深圳市贞知科技有限公司（以下简称TVC），前身是源创科技有限公司（香港）、深圳特维西科技有限公司，成立于2008年7月20日，是一家专业从事外贸出口批发和零售的跨境电子商务公司，专注于手机配件批发，产品以手机配件为主，以消费电子、电脑手机平板及相关配件为辅。2010年以来TVC一直是所在细分行业的领头羊，公司网站www.tvc-mall.com也逐渐成为手机零配件批发行业的领先平台和首选平台。2017年10月正式启用新公司名"贞知科技"，并设立了多家子公司，实现了规模化和专业化运营。

TVC以“货通天下、品质生活”为使命，以“成为客户信赖、员工认同、伙伴共赢的专业化、可持续发展的行业领先平台”为愿景，以“共创共赢、专注极致、拼搏创新、远见卓识”为核心价值观。在当下和未来，我们销售的不仅仅是产品，更是“良心货、放心货”，尽的是TVC对社会的那份责任和义务。创业9年间，TVC大部分时间都是以100%以上的速度在高速增长。经过9年的快速发展，我们已经拥有一支经得住实战检验的核心团队和成熟的运营体系。TVC和上游客户、下游供应商、其他支持服务商和合作伙伴都建立了非常紧密的长期合作关系。

2014年开始，公司开始多元化发展，拓展更多B2C零售平台，主要有亚马逊、速卖通、EBAY、WISH等；产品线也拓展到家居户外、宠物用品、箱包车载、美容美妆、服装饰品等品类。TVC的发展也因此进入了一条新的快车道，TVC的员工也因此获得更多发展和成长的机会。

5 STEPS TO AN EVEN BETTER GLOBAL LEAD-GENERATION WEBSITE|林子超博客

KEY STRATEGIES FOR AN EXCEPTIONAL GLOBAL LEAD-GENERATION WEBSITE

Online lead generation encompasses every component of your business’s web-based brand because every interaction with a client has the potential to result in a sale. Beyond buzz words and psychological tactics to earn clicks, there are five key strategies you shouldn’t overlook when developing your global lead-generation website.

1. WHY HOMEPAGE OPTIMIZATION MATTERS

Imagine you stumble upon a website somewhat by accident. The first page greets you and it has huge photos that slow the page’s loading speed. The content is one full block of text, with no headers or organization of any kind.

Would you stick around to see what this company is all about? Likely not, and the bounce rate for this brand will skyrocket. Without investing time and effort into optimizing the home page of their website, businesses lose clients before they’ve even earned them.

While the content of your home page varies based on industry and locale, there are a few tips to optimizing the page regardless of its background. The first is to use your SEO skills to plant keywords throughout your text.

Other tips for optimizing your homepage include adding a compelling call-to-action that prompts further engagement. If the homepage doesn’t direct visitors elsewhere on your site, whether to consume content or make a purchase, then it’s not working to its full potential.

Entrepreneur’s article on optimization for online lead generation covers the basics of optimizing your website, focusing on the quality and content of the copy on each page. As the author stresses, good copy is key to optimizing any part of your website. Without clear, attention-grabbing copy, leads won’t grow.

2. ADAPT LOCALIZATION STRATEGIES

Regardless of the intended audience of your website, infusing local language and culture into your site enhances the odds of lucrative online lead generation. Think about it: when customers feel welcome and understood, they’re more likely to click through your website to find out more.

Search Engine Land’s post on global SEO and localization defines localization and offers tips for developing your brand’s strategy. Copying and pasting content from one website to another that serves a different geographic area is not only lazy, but it’s also ineffective.

Localization is merely the strategy which implements these market-specific components and refocuses your site as a global lead-generation website.

3. MAINTAIN YOUR SITE’S RELEVANCE

Dated websites often miss out on lead generation. If customers can’t tell that your site is active, they might move on without knowing what your company is good at.

Ensure that your website copy caters to the intended demographic with current content and that websites for emerging markets continue to align with local cultural and linguistic needs. Apart from establishing a blog on your website, maintain relevance by frequently updating the site with business-relevant information.

Share what your company is working on in a particular region, showcase new products, or incorporate client feedback as fresh and relevant copy on your website.

4. ACTIVELY ENGAGE VIA SOCIAL MEDIA

As reported by Freely, in 2015 the Content Marketing Institute found that 93 percent of organizations employed social media content as their primary means of marketing. Today, if your business lacks a social media presence, you’re missing out on a crucial lead-generating tool.

Social media allows for more than brand development. It creates a relationship with your audience, and through consistent engagement, you earn trust from your customer base.

As the Content Marketing Institute explains, telling a story with your marketing materials translates into high-impact lead generation. Whether it’s printed copy for circulation or social media posts to generate support for a new product, your brand’s unique qualities endear it to followers.

Repurposing evergreen content and promoting products is fine for social media, but also think about what is unique about your brand and share that, too. Rather than visibly pushing for sales, take the time to develop natural channels for lead generation with social engagement.

5. START BLOGGING (OR HIRE SOMEONE TO)

As reported by Freely, Sprout Social stated in 2015 that in the following year, companies that maintained an active blog would generate 67 percent more leads than those without a blog. For a small investment, your business stands to earn a landslide of online leads.

Whether you have time to blog on your own or not, it’s worth the cost of producing regular blog posts and sharing via social media. The beauty of an ongoing blog is that the content you produce can be repurposed in multiple channels, from YouTube videos to podcasts to downloadable eBooks.

A blog allows fans to share your content, not only increasing the amount of incoming leads generated but also building your brand’s reputation as a leader in the field. Because your blog’s home is your website, every post is a step toward establishing a global lead-generation website that keeps working even after your office hours end.

产品品牌专员|林子超博客

职位描述：
1、了解海外的网络媒体以线上媒体为主，拓展目标市场的媒体资源，建立完善的媒体数据库；
2、对公司品牌进行有计划的网络推广与传播，持续提高在各媒体上的品牌传播形象；
3、即时把握媒体动向，协调维护媒体关系，与媒体建立长期稳定的合作关系；
4、根据公司的产品及宣传情况，准确把握阶段性的传播内容；
5、联络各种宣传稿件的的线上媒体发放，并对最终的传播效果负责；
任职要求：
1、专科以上学历，英语4级
2、半年左右推广经验，对facebook, youtube, twitter等社交媒体有一定了解；
3、熟悉常用英语推广工具资源，善于数据分析，并提出合理推广解决方案；
4、具有强烈的职业素质，善于团队合作并高效沟通，思维敏捷，逻辑性强。

我谈点对道德经的个人看法|林子超博客

我谈点对道德经的个人看法，首先，开诚布公的说，我觉得西方文化是有严重问题的，虽然从小受的教育看的书都是西方的产品，但是我发觉自己总是缺点什么。后来看庄子，里面有一句话，大概意思是，诸子百家百家争鸣造成的结果是割裂道术。就是说，心有机械则纯白不守。看到这里恍然大悟。在庄子那个时代，就已经有这个问题。大家学问越来越窄，都在努力钻研，苦心用智。最后走的太远，都忘了来时的路。到现在西方的著作更甚，任何一个行业都只有专家才能看懂。看看现在西方社会就能明白，一方面科技如此发达，一方面吸毒，犯罪，各种社会问题好像永远也解决不了。人们好像在自己工作方面很灵通，但是在其他方面就好像一点常识也没有。而中国古代的著作，有一个好处，就是强大的包容能力，和信息量。比如，大学，中庸，一本书，里面怎么做人，怎么做事都有了，方方面面都可以涉及到。而道德经就可以说是里面的经中之王，比如，炒股票，怎么赚钱，道德经里说，洼则盈，说白了，你半仓操作就行了。过去，日本人管中国叫长袖之国，管日本叫孤矢之国。我原来不明白这句话意思，觉的很沮丧，实际我现在明白了，长袖有长袖的好处，西方人和日本人想象中国这样长袖善舞他们很困难。甚至做不到。因为他们文化的基因和中国人不一样。比如，看苏格拉底，回忆录。不禁感慨，他真是天才，不过那本书那么厚。还是翻译成中文。要是原文肯定更厚。且不说能看的人有几个，就说苏格拉底的哲学，也是有他的局限性的。说白了，西方人的脑袋还是比较直。对事物的普遍联系和随机性缺乏深刻的认识。后来也有西方人认识到这点，比如技术分析之父，约翰麦基，在书里说，除非我们认识到，我们生活中的某些事不成功，和其他事是有联系的。否则我们不可能取得真正的改变。但是，西方人的这类思想非常少。大部分西方人看问题还是看表面，看部分。分解来看问题。但是，东方文化则不然。尤其是道德经，他的整体性，层次性，精要性，确实要超出后世的著作。典型的西方管理书籍，就是，1.2.3，列清单。但是，什么时候用1什么时候用2什么时候用3还是有问题。因为你就是在怎么分析，未来还是未知的，对一个系统来说，未来的未知和外界的环境，重要性要远超过内部环境和已知的过去。易经讲，一个时，一个位。道德经，讲无为。顺应大道。儒家讲，不问别人，关注自己。君子忧道不忧贫。总之，任何一本中国的经典著作，都给出了整体性解决方案。但是，西方的著作对比之下，有点头痛医头，脚痛医脚。

3 Essential Factors to Consider Before Building Your Website|林子超博客

Your website is the key place where potential customers will find out about your brand, products, services, and more. So, it’s important to keep these key factors in mind when it comes to designing a site that stands out from the crowd and appeals to your target audience.

#1. Consider Your Customers:

When it comes to putting together the perfect website for your business and brand, the first thing that you’ll need to consider is your customers. Although you may like design elements yourself, it’s important to firstly consider the customer journey before any ideas or preferences of your own. Creating customer profiles can be a good way to do this; conduct market research to find out more about your typical customers and put together an outline of what they would be looking for the most from a site.

In general, however, all customers tend to prefer a site that loads quickly, is free from clutter and unnecessary distractions, and has an easy-to-use navigation system which allows them to find what they are looking for easily. To achieve this, try this tool for building your own website, which allows you to create a website accessible on multiple devices. Your site should also be visually appealing to your customers; keep this in mind when coming up with colour schemes, deciding where to place your logo, and adding other design aspects, such as images and videos, to your site.

#2. Consider SEO:

When building your website, it’s not just your customers that you will need to think about, but also search engines. How SEO-friendly your website is will influence a number of factors, but most importantly, where your website appears in search engine rankings. Along with the content that your site publishes and the placement of relevant keywords, there are various design elements that will affect the ranking of your site.

For example, site loading speed is an important factor; visitors don’t like to be kept waiting for a site to load and Google will quickly pick up on this and penalise your site. In addition, how mobile-friendly your site is will also play a part, with more and more web users now browsing on smartphones, tablets and other smart devices. So, ensure that you choose a responsive design, or use a site building tool that provides you with a mobile-friendly result.

#3. Create Readable Content:

Once you have decided on a website design that appeals to your target audience and keeps search engines satisfied, it’s important to ensure that the content on your website keeps up. Bear in mind that your content is going to be the first thing that both search engines and web users see on your website.

Not only should your content be catchy enough to grab the attention of users searching for relevant keywords in Google and other search engines, it should also be interesting enough to keep them on your website and lead to conversions. Some tips for creating readable content include using a font size of 16pt or above to make it physically easier to read, along with dividing content into smaller portions rather than using one large block of text.

These are just some of the most important things to consider when putting together your website. If you found this information useful, then we’d love to hear from you in the comments section below.

通过评论推广|林子超博客

通过评论推广

这个方法，我是看了几个比较成功的个人博客比如卢松松博客，留了言后知道的。我百度了才知道原来这个方法早就存在了。大家都知道这个方法很高效，但是还是要注意几点。

一是，不能没看完人家博客或者论坛的内容就评论，这是对人家站长的不尊重，我们也不希望别人评论自己网站的时候看都不看一眼，切记这一点。

二是，评论的内容不能泛泛而谈，要有自己的见解，最好是能够吸引别人回复。不能说的一些话有：受教了，很不错，谢谢站长小编等等之类的口水话。我之前也说过这些废话，但是真心觉得对不住站长，所以希望大家要一定要看了内容后再认真评论。

三是，如果某一篇文章评论太多了怎么办?告诉大家一个简单方法，就是在一楼进行回复，如果一楼还有回复，那就在一楼的第一个回复里面进行回复，至少保证自己的回复在一楼到二楼之间，提高曝光率。

四是，一篇文章不能评论太多，一两个评论就够了，当然如果有人回复你的评论，那么多评论一下没有问题。

Social Networks And Viral Marketing|林子超博客

Social Networks And Viral Marketing

You can’t predict what type of content will go viral (meaning that it spreads quickly through social shares, emails, search engine traffic, and other referrals). There’s also no definitive metric to determine whether a social media post, blog article, YouTube video, or other piece of content “goes viral.”

However, it’s definitely the golden ticket in this age of Internet marketing. Getting your brand in front of as many people as possible is the ultimate goal, and viral marketing via social networks can make it happen.

There are a few ways in which you can improve your chances of creating a piece of viral content:

• Use lots of visual imagery, such as photos and video.
• Piggyback on a trending or popular subject.
• Build your audience first, then release the content.
• Ask your followers to share the content.
• Offer something that’s more educational, inspiring, or entertaining than anything your
• competitors have produced.
• Provide an incentive for sharing the content.

How To Be Effective During Black Friday ？|林子超博客

1. Research

If you are going to try and capitalise on Black Friday, you are going to need to do your research. This means looking at what your competitors are going to be offering, and what makes the best kind of online campaigns; especially when it comes to running an advertising campaign.

2. Make A Budget

Part of my first tip (research) should give you a helping hand when making a budget for your marketing campaign.

You need to decide how much you want to spend to market your business over the Black Friday period. You should also calculate the cost deductions in your products/services as a part of this.

3. Stay Organised

I started by Black Friday sale on Thursday. In preparation for this, my team and I had to prepare:

• Email content to inform the database of the sale
• Social Media posts
• PPC (visuals and written content)
• Storefront
• Product pages, content and pricing
• Follow up emails to those who have purchased products

This may seem like a lot… and it is. The key to getting all of this in order, is organisation and you are going to need to be your most organised over Black Friday.

4. Up Your Customer Service

Because you are actively promoting your products/services, you may get more questions than usual. This means that you are going to spend more time talking with your customers, separate from the engagement you should already be taking part in.

If you have a team, I would suggest setting this as a task for one of them to manage on a regular basis for the duration of your sale.

Consider using a live-chat feature on your website to help you with this. Zopim is a great option.

5. Don’t Forget To Nurture Leads

Any leads that you may require (even those who are customers) still need to be nurtured. Don’t just send one “thank you” email, send a series of emails. Talk about your other products/services, and offer them exclusive discounts for being a valued customer of yours.

6. Work With Partners

Think about the connections you have in your industry, and whether you can work with them to both market your offering (without competing).

To give you an example, I have various partnerships who will email their database about my Black Friday offers, or share them on Social Media. Who can you reach out to, to do the same?

7. Use Different Price Points

You will have some customers that are only willing to spend a small amount, and customers who are willing to spend more money. I am offering products under £10, under £50 and all the way up to £200.

I hope the above 7 tips will help you be more effective during Black Friday and if you would like to find out more about what I have on offer, click here.

7 DIGITAL MARKETING BEST PRACTICES FOR 2018|林子超博客

As 2017 approaches its end, we summarise the digital marketing trends that will have a significant impact on your marketing strategy. Here are 7 of the most important trends to watch out for in the coming year.

CUSTOMER EXPERIENCE

Digital marketing is already being driven by customer experience. Companies however are starting to rethink their customer experience in order to remain relevant. Shorter content, more personalized, and immediate content, such as videos or infographics, are now being favored. In 2018, these trends will continue.

COLOURFUL CONTENT MARKETING

2018 will be the year of content. Companies will start to realize that content marketing is what matters most. You need colourful, insightful, attention grabbing content to attract attention. It is clear that there is a link between the frequency of regularly updated content, relevant information, and increased customer interaction. This confirms the need to implement content that is customer-centric, and focused on relevant and unique material.

INCREASED PERSONALISATION

Marketing for the masses is no longer viable. Personalized marketing is now taking over. With the mass amount of data available to companies, you’re able to now understand the entire customer journey and from this develop customized marketing strategies. Big Data has changed the way in which data can be used to target consumers.

CROSS-DEVICE MARKETING

The modern consumer has multiple devices to access in order to seek information; computers, laptops, smartphones, and tablets. Mobile device use is increasing and is more adapted to punctual information than computers or laptops. This means companies now have to analyze real time demographic and behavior data in order to optimize marketing strategies according to the place, time, and device of the consumer. This allows companies to understand purchasing behavior and produce relevant multi-channel content.

DATA-DRIVEN MARKETING

Data has become the heart of marketing within the last few years. Marketers now have to exploit it in a way that they can understand the exact customer behavior and what it takes to deliver the best campaigns. There is a massive amount of data involved in marketing that now allows for different digital marketing strategies such as segment marketing, personalized marketing, and native marketing. Data’s implementation into marketing strategies is now vital.

COMPANY BLOGGING

Having a regular company blog has a large amount of benefits. It allows you to optimize your site for organic search, build trust and familiarity with your audience, builds authority in your industry, and allows you to keep your site fresh with regular updates. In short, it’s allows you to create new relationships with the audience. Developing a company blog is essential for driving traffic onto your site, and engaging with potential customers.

INCREASED VISUALIZATION

The use of videos and animations is very much likely to soar high in the future. Using different forms of multimedia mean people are much more likely to engage due to the use of visually rich and interactive elements. This also encourages the audience to like or share the content. Brands now need to capitalize on the introduction of video features on various different social media platforms such as Facebook, Twitter, Instagram, and Snapchat.

Content Marketing Mistakes Made by Amateurs|林子超博客

Automation

One of the biggest mistakes I’ve seen bloggers make is NOT automating when they can. Content marketing is only effective when you get your posts out in front of people so they can actively engage with them. However, I see many people fail to do this simply because they are lazy and can’t find the time. However, this process should be completely automated so all you have to do is set it up once and let the tools handle the rest. For example, Bufferapp.com is a great tool for Twitter that will automatically post “tweets” on your behalf. There are other great tools perfect for Facebook, Twitter, and other popular social media platforms. You should research a few, making use of them going forward because they are very effective in marketing your content WITHOUT you doing any work after the initial setup.

Depending on your type of blog, you can even automate the curation process by using tools that gather content from around the web and post it on your blog.

The Headlines

You have to make sure your content stands out compared to your competition so it’s important to focus on your headlines. Explore popular keywords and make sure you know what your audience is looking so you can provide a taste to them through your headlines. Keep in mind, your content will be displayed in search engines with other relevant search results so it’s important you’re the one who gets all the click-through creating increased conversions.

My strategy is very simple because it involves me finding popular keywords that my audience is looking for. Then I write out my entire content and write down the main points on a separate piece of paper. Before I publish, I’ll skim through my main points and create an awesome headline reflecting as many of these points as I possibility can. My objective is to standout compared to everyone else because this will increase the likelihood of success.

Wrong Content Type

Sometimes, getting your point across and converting your readers doesn’t have to be a lengthy process. By “lengthy”, I mean 2,000+ words of content because sometimes, getting right to the point is the best approach. A recent study shows the most popular type of content is “List Type” because it’s short and right to the point. Imagine how useful this type of content is when people are searching for “top 10 vacation spots” and your blog is number 1 in the SERP’s with your title being “50 Beautiful Places to Travel in the World”. I’m sure you’ll get the highest CTR and will easily be able to convert your visitors.

I suggest focusing on list type of content because it provides substance quickly and Google loves it for the value it provides.

Optimizing Content

Content marketing is only useful if people are able to find you online, which is why I encourage everyone to always optimize their content before publishing. This means to have the right keywords in your content and always research to find out what your audience is looking for. As a matter of fact, research should be done way before so you can write content around your keywords. This way, you have guidelines and direction as you begin typing, but after completion, it’s time to tweak your content. For example, add “target” keywords in the title, first paragraph, throughout the body, and in the concluding paragraph. Don’t forget text formatting as this has been proven to help, for example,

• Bold
• Underline
• H1, H2, and H3
• Italic

Tips & Tools to Promote your Blog Post after Publishing [Checklist]|林子超博客

Tips & Tools to Promote your Blog Post after Publishing [Checklist]

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Looking for tips and tools to promote your blog post? I’m sharing here my to do list of 10 things you can do to promote your blog post, after hitting the publish-button. 10 things sound too much work to do for every new post you publish? Don’t worry, I also show you tools you can use to help you with your work in no time and how you can tick off your checklist as quickly and as easily as possible. And, you will see that promoting your post can have a tremendous impact on the performance of your post.

Once you’ve written and polished your blog post for readability and search engines, the real work only just begins. Even, if your content is top of the rocks outstanding, it won’t promote itself.  To get readers and fans for your post, the promotional work is the most important part of blogging. Promoting your post using social media, content syndication and networking with influencers can be highly effective to build up a continuous flow of targeted readers to your blog post and increase your blog traffic.

#1 Email your subscribers

A lot of bloggers simply forget, they already have blog subscribers or a newsletter list. Your email subscribers are the first ones who should get to know about your new post. They have signed up to get news and updates from you and they should be the first to know about your post. Subscribers are your most loyal visitors and the most likely to like and share your post. Don’t forget to ask your subscribers for their opinion, because they are the most likely to comment on your post and start a discussion.

Tools to use, to make it easy to share your blog post with your email subscribers:TipIf you don’t have an email newsletter yet,

• Try the Email Subscribers plugin from Icegram. The plugin automatically informs your list, whenever you publish a new post.
• Try MailChimp or MailerLite to set up your newsletter list for free.

#2 Make it easy for your blog visitors to share and promote your blog posts and images

Placing social media share buttons at the top and at the bottom of each posts will encourage your readers to share your post. Also encourage your readers to share your images. If you have an infographic, invite your readers to share them or embed them on their blogs by displaying embed code. Always use strong call-to-action like “please share” to nudge them into action.

Tools to use to make it easy for your visitors to share and promote your blog posts

• Use the Better Click to Tweet plugin for your blog. The plugin adds ready to use Twitter boxes to your posts or pages. (free & premium)
• Try the GetSocial Social Share Button or the Social Warfare plugin for your blog to add social media buttons to your post. There are multiple design options to choose from more networks, designs and analytics options. (premium)
• Get the Pinterest Hover Pin It Button plugin for your blog to make your blog post images pinnable (free)
• Use the WWM Social Share On Image Hover for your blog, if you want to offer your readers more options to share your images on social media. The plugin adds 6 social media icons on your blog post images: Facebook, Twitter, LinkedIn, Google+ Pinterest, and Tumblr. It will show the social media icons automatically on hover the post images on your site.  (free & premium)

#3 Cross-promote your blog post on Twitter, Facebook, Google+ and LinkedIn

Start by sharing your blog post on your social media channels. Social media are very powerful sources to get more outreach for your content and to drive traffic to your blog.

Twitter and Facebook are the obvious choices for most bloggers. However, Google+ has over 3 billion registered users, and 4-6 million being quite active. So, most of your pals and targets are very likely to have a Google+ account. And, most importantly, active profiles on Google+ have an impact on the ranking in Googles search engine. Even if your main outlets are Twitter, Facebook, cross-posting to Google+ to promote your blog still makes a lot of sense. 

However, each social network offers different options for promoting your blog post:

• Each network has a different character limit and different image size requirements.
• In some networks you can join current discussions by adding popular hashtags. Hashtags also turn your posts into searchable content.
• Some networks activate @ handles to reach out to specific users.
• Or, you can add emojis to personalize your posts with emotions.

Each network is used for different purposes and at different times, when communities are most active. And, the communities react differently to post formats. Hashtags work fine for Twitter and Instagram, but they perform less on Facebook and LinkedIn. Google+ users read long comments, while on Facebook short comments perform better. You may also need to address your LinkedIn business contacts differently than your Facebook friends.

To effectively cross-promote your blog post, don’t just cross-post the same message on every social network. Tailor the message for your posts to fit each social media platform and audience.

How to cross-promote your blog post on Twitter, Facebook, Google+ and LinkedIn

• Share your post on Twitter, Facebook, Google+ and LinkedIn (if your content is business-related)
• If you have product or business pages on Facebook, LinkedIn and Google+, share your posts to your pages as well but at different times and days.
• Also share your blog post to relevant groups and communities on Facebook, LinkedIn and Google+, but share them on different days and times and use different messages tailored for each group.
• Schedule your post multiple times on Twitter and on your LinkedIn timeline, but be more selective with Facebook and Google+.
• Schedule your posts at the best times for each network and spread over several days, weeks and month to extend the lifespan of your posts. Re-share and re-schedule your evergreen posts from time to time, to revive them.

Tip: Use social media tools and plugins to help you with cross-promoting, sharing and scheduling your posts. But look out for tools that let you tailor your messages for each network. Cross-promote your content to meet the characteristics of each platform and community!

Check out our free guide and checklist to promote your blog and share your blog posts

Tools to automatically cross-promote your blog post on social media networks

• Use the Blog2Social plugin to share and cross-promote your blog posts automatically to your social media channels, directly from the WordPress dashboard. The plugin allows you to auto-post and to customize your posts individually for each network. You can also schedule your posts to be shared at the best times to post on each network. The plugin auto-posts your blog posts to Facebook (profiles, pages), Twitter, Google+ (profiles, pages, groups), LinkedIn (profiles, pages), XING (profiles, pages, groups), Diigo and Reddit, to Tumblr, Medium, Torial for re-publishing your post, as well as your images on Instagram, Flickr and Pinterest. You may also re-post old post and pre-schedule your scheduled post for auto-posting.

#4 Share your images to promote your blog post

The proverb “A picture is worth a thousand words” has taken on a special significance in the age of social media. People are more likely to click on posts with images, than on posts with plain text. And, people love to search for images and videos online. There are many sites and search engines just for image and video search, not to forget Google image and video search which is directly displayed in the regular search index. Visual content such as photos, infographics and videos can have a tremendous impact on the attention you get for your blog post from all these sources as well as from social media.

Whenever you share your blog post on social media as regular link post, only your featured image will be shared. But most blog posts have more than just one image. Images you can use to re-share your post or to use for highlighting different aspects of your blog content.

How to best promote your blog post images on social media:

• Share your post on Pinterest, Instagram and Flickr, using your focus image with your introduction, hashtags and a link to your post.
• If you have multiple images in your blog post, share them all, but share them on different days and at different times, stressing a different focus of your topic.
• You can also share your post with selected images as image post format on Twitter, Facebook, LinkedIn and Google+ to re-share your posts with different visual anchors.
• Note: Image post formats will automatically upload your images to your media gallery on Twitter, Facebook and Google+. Your images don’t disappear in your timeline, but can be accessed by your followers anytime they browse your gallery. So don’t forget to add a link to your post in the comment of your image post to make your blog post accessible as well.

# 5 Promote your blog post in blogger communities

Blogger communities like Reddit, Triberr or Quora are community to find bloggers in your niche and promote your content. Specific categories to give your content a wider outreach and connect with people specifically interested in your topics. By networking with blogger with similar interests you will be more likely to find people willing to share your content. Most communities work on a ‘give and take’ principle. You leave comments on other blogger posts, and they will leave on yours.

• Share your blog post in special interest communities on Reddit, Bloglovin’ or Triberr
• Also look for other blog submission networks to share your latest posts, such as:
  • Inbound.org
  • Klinkk
  • GrowthHacker
  • Viral Content Buzz
  • Viral Content Bee
  • AllTop
  • Kingged.com
• Look for communities and discussions on your topic to comment and share your post
• Always stick to the community rules, when sharing your content.