SEO is expensive.
Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and up sells. Knowing where to find these websites can save you thousands.
We've rounded up our agency's favorite FREE SEO tools that we use everyday.
Ultimate List of FREE SEO Tools
This list is in NO particular order of preference or quality!
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SEO tools that help with:
Tools that are:
1. Screaming Frog
- What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
- Tool type: Desktop app
2. Google – Search Console
- What it does: View indexation rates, sitemaps, Robots.txt file, 404 errors and more critical SEO data.
- Tool type: Website
3. SEO Project Management Suite
- What it does: Helps automate a lot of headaches involved with managing SEO campaigns, specifically if you're an agency.
- Tool type: Website
4. Google – Analytics
- What it does: Check your website's traffic, engagement rates, conversions, sales and more from organic traffic sources.
- Tool type: Website
5. Capture & Convert
- What it does: Helps increase engagement on content by getting users to share your page on social media.
- Tool type: WordPress Plugin
6. Majestic SEO
- What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
- Tool type: Website
7. Content Audit
- What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
- Tool type: Google Sheets Tool
8. HTTP Response Checker
- What it does: returns the HTTP response code for a whole list of URLs
- Tool type: Website
9. Moz – Google Algorithm Updates
- What it does: The best tracker of Google’s algorithm updates
- Tool type: Blog post
10. Search Latte
- What it does: Checks the international SERPS
- Tool type: Website
11. SEO Site Checkup
- What it does: End to end toolbox with a number of solutions for SEO.
- Tool type: Website
12. Mozbar – Keyword checker
- What it does: A browser plug-in for instant access to SEO metrics
- Tool type: Browser Plugin
13. Open Link Profiler
- What it does: A link research tool that enables you to check the backlinks of any website.
- Tool type: Website
14. BuzzStream – Data Extractor
- What it does: An online tool to extract title tag, keywords and description from a list of URLs.
- Tool type: Website
15. SEO Browser
- What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
- Tool type: Website
16. Google – Page Speed Test
- What it does: Tool to find out the technical issues holding page optimal page load time
- Tool type: Website
17. SEO Mofo – Snippet Optimizer
- What it does: Helps optimize the content of page titles and snippets to maximize CTR from Google.
- Tool type: Website
18. SEO SERP – Position Tracker (Multiple Sites)
- What it does: A simple tool to check the multiple sites for keyword rankings.
- Tool type: Chrome Browser Extension
19. Google – Rich Snippet Tester
- What it does: Tests URLs to tell if they’re showing rich snippets in SERPs
- Tool type: Website
20. Robots.txt Tester
- What it does: A "validator" that analyzes the syntax of a robots.txt file to see if its format is valid.
- Tool type: Website
21. BROWSEO
- What it does: a web app that allows you to view any webpage without distractions caused by styles and highlights parts of a page that are relevant for SEO.
- Tool type: Desktop App
22. SERP Metrics
- What it does: Checks search engine fluctuations over a time period.
- Tool type: Website
23. StatCounter
- What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
- Tool type: Website
24. SEOBook – Rank Tracker
- What it does: Track rankings of multiple keywords.
- Tool type: Browser Plugin
25. SEO Tools – Cloak Checker
- What it does: Detects whether a website uses 'cloaking'.
- Tool type: Website
26. Google – Markup Help
- What it does: This tool will help you add structured-data markup to a web page.
- Tool type: Website
27. Schema.org
- What it does: A comprehensive tool that helps you create and manage all of your structured data in one place.
- Tool type: Website
28. Distilled – Video Sitemap
- What it does: Helps you create a video sitemap for your webite
- Tool type: Google Doc
29. Geo Sitemap Generator
- What it does: Helps create your geo sitemap and KML files and upload them to Google.
- Tool type: Website
30. NO Follow Simple
- What it does: Outline nofollow links, detect nofollow and noindex meta tags on webpages.
- Tool type: Browser Plugin
31. Ping-o-Matic
- What it does: Pings URL to search engines to notify them to index the page.
- Tool type: Website
32. Moz – Local Search Check
- What it does: Helps distribute your business listing across the search ecosystem.
- Tool type: Website
33. XML Sitemap Validator
- What it does: This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.
- Tool type: Website
34. STAT Search Analytics
- What it does: Provides unlimited SERP tracking in locations across the globe.
- Tool type: Website
35. The SEO Stack
- What it does: A collection of tools & resources to help increase organic search traffic.
- Tool type: Website
36. Social ADR
- What it does: A fully automated platform for crowd-sourcing social media promotion.
- Tool type: Website
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