作为站长常年与关键词打着交道，将有指数的词做到首页无疑是一件很有成就感的事情，而且指数越大的词做到首页我们网站的权重和流量也就越大，也更有意义。
一、分析用户心理必不可少
我们要学会揣测用户的心理，比如搜索“工程管理硕士”这个词的用户肯定都是准备报名的考生，根据百度指数和猜测他们应该是对“工程管理硕士报考条件”，“报名流程”，”报名费用“等等非常感兴趣，所以我们确定我们需要布局的关键词是这一类，归纳整理到一个表格中。
二、围绕关键词来布局
找出一个关键词相关的其他词是非常重要的第一步，然后我们就要围绕这些词来写文章和布局了，也可以说成是我们平常说的“内链”，用户点击进来我们的网站能解决他们一连串的问题，用户停留的时长增加了搜索引擎认为我们的网站对用户来说更有价值，自然而然的网站的排名就上去了。
三、随时检查排名动态
“学而不思则罔，思而不学则殆。”
做一个关键词排名的期间我们也要随时观察排名情况，从站长工具里都可以看到，根据排名变动我们可以调整策略，比如某个关键词排名下降我们就要检查是不是最近更新此类文章的数量是不是减少了，需要增加此类文章的更新。
四、稳定增加外链
这是现在最有效的稳定增长排名的方法，也是保证网站数据稳定的不二法门，稳定的增长外链一段时间后你就可以看到超乎寻常的效果。
五、长尾词还是王道
累计起来的长尾关键词就像是建造房子时不停的打深地基是一样的道理，地基打的越牢房子才能盖的越高，长尾词的数量累计到一定程度，我们的主关键词排名自然就上去了，而且还非常稳定。
六、定期更新文章
这个就不再啰嗦，众多博主已经从多方面说过这个，而且即使是刚入门的小白也知道这个方法，但是都知道的方法认真做下来的却没有几个。
七、外链锚文本有讲究
很多站长朋友发外链和锚文本只认准一个词，其实这样是不利于排名的，做生意的商人有言不能把鸡蛋放在同一个篮子里，做外链和锚文本也是同样，可以将锚文本关键词多样化，不要那么单一，会收获更好的效果。
八、有条件的情况下竞价来辅助
做了一段时间的站长都知道百度对竞价的网站有扶持，如果公司有条件的情况下，可以在做SEO的同时开通竞价账户来获取百度的流量扶持。
我们的网站到了一定的时候可能就会进入瓶颈期，即不管怎么优化排名就是上不去，非常让我们头痛，这时我们可以参考排名在我们上面的对手，比如他们一天更新3篇文章，那我们一天就更新5篇，坚持一段时间下来，相信你会找到方法超过他。
作者/来源：在职考研招生信息网
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